Very, Very Wet and Muddy

  • Posted by alex
  • 25 July 2011

Thanks to Will, who dropped us a line with a link to this video after some wet riding in the Lake District.

You might have spotted some of our base layers in the video and we're happy to report "they did the business...(as usual)" for Will and Tom.

Always nice to know we can keep you warm and dry (on the inside at least!).

lunch breakout

  • Posted by ade
  • 8 July 2011

too much stress?

too many spreadsheets open?

too much on the to do list?

too many deadlines?

too long in conference calls?

too many people need too much of you?

too many posted post its?

two running shoes

one lunch break

to the woods

Mini Ramp for Skateistan

  • Posted by alex
  • 6 July 2011



You may remember the mini ramp from catalogues past. 5ft tall, 16ft wide, tons of fun? Well, sadly the time has come to say goodbye.

It's been skated in a field. It's been skated in a barn. It's now not being skated in our warehouse.

We'll be putting the ramp up for auction on eBay towards the end of August and the winning bid will be donated to Skateistan who are giving kids in Afghanistan and opportunity to escape their daily lives through the outlet of skating.

We've got a few fantastic people on board to help us spread the word who have contributed to a tidy bundle of skating gear.

A signed Girl deck, and bundle from Form Distribution

Shoes from Vans

A custom setup from Shiner

And a years subscription to Sidewalk / Ride magazine from Factory media

Even the local courier will help ship it to the new owner for cost.

This appealing lot will hopefully help raise some money for a fantastic cause.

If you want to pledge something to the auction, please get in touch. Or if you just want to help, spread the word with a tweet. We'll be using the hashtag #howiesminiramp to spread the word.

Life is complicated. Sport is simple.

£2000 of howies clothes

  • Posted by alex
  • 5 July 2011

A little while ago, Surfers Against Sewage came down to Cardigan to talk about plans for their annual raffle. Their plans are big, and it's no longer just about Surfers and just about Sewage.

This year, howies are helping SAS sell tickets to raise a target of £20,000. We're also giving away the headline prize - £2000 of our clothes.

But what does £2000 worth of clothes look like? Well, something like this...

SAS receive no government grants or funding, so it's up to us (that means you too) to help sell and buy tickets to raise this year's target of £20,000.

Like the video, we thought we'd give you an idea of what £20,000 could do:

£1 Could pay to send an item of identifiable marine litter back to the manufacturer

£10 Could pay for a family to attend a beach clean

£25 Could pay for SAS to attend a local pollution incident

£50 Could pay for a school talk to educate young people about marine litter

£100 Could get SAS in front of policy & decision makers

£250 Could help us train a regional representative to tackle environmental issues in your area

£500 Could contribute towards a campaign action, and help us lobby government and industry

£1000 Could pay for an investigation into the misuse and abuse of combined sewage overflows

£5000 Could pay for a scientific report into the threats facing your local beaches

Tickets will be £1 each, with 90p in every pound raised going to fight their causes.

As well as your pound helping to campaign for cleaner beaches and water your ticket could win you this bundle of howies kit, a hand-made wooden board, a bike, surf sessions and loads more great stuff.

It's almost time to dig deep (we'll let you know exactly when), but in the meantime write a sticky note or tweet this to let your mates know what's to come.

PS. If you can't wait, you can get involved with Surfers Against Sewage online now!

Warehouse skate

  • Posted by aron
  • 4 July 2011

Testing out the new GoPro in the new downstairs warehouse space.

breaking the speed limit

  • Posted by alex
  • 1 July 2011

Cardigan Street Race

The Street Race is starting to really take shape. Posters are back from the printers and street closures are approved for the race circuit.

So yesterday, we all combed our hair to present a £2000 cheque to Velo Teifi, our way of getting involved to kickstart the race.

Bank of howies Cheque

It's guaranteed to be an action-packed event acting as the final in the Welsh National Criterium Championships. The route is going to be fast, with the best riders in Wales coming to Cardigan to race at speeds of up to 40mph through the town centre.

The streets may be closed, but the race is very much open. howies will be racing for the coveted "Fastest Trader in the West" title and if you're interested in breaking the speed limit through town, you'd better get your entry form to get involved.

The day's not just for racers. If you can help marshal, set up or pack up, please get in touch with event organisers Velo Teifi.

There are also plenty of great spots along the route to watch and cheer riders along.


View Cardigan Street Race in a larger map

In case you're wondering what that all looks like, Ruben's just popped out and filmed a quick lap:

Beach to Border Catchup

  • Posted by alex
  • 1 July 2011

You've might've read Ade's writeup of Rob Penn's visit to howies last month as he set off to ride from Cardigan to the Hay Festival.

This great video captures the essence of the Beach to Border ride. Taking in 120 miles of quiet Welsh roads, Rob and Co ride from the Irish Sea through the Teifi Valley, over the Cambrian Mountains and south to Hay-on-Wye.

Sometimes life's about taking things slow and filling your day with laughter. Sometimes it's about adventure and pushing yourself further and harder than before. Either way, It's All About the Bike.

First or Last

  • Posted by aron
  • 1 July 2011

Le Tour

Le passion
Le drive
Le speed
Le chase
Le jersey
Le glory

Le T-shirt*

* Made without the use of
le performance-enhancing drugs.

Here's Mark Cavendish gunning it for the line. (you might want to mute it though)


Shorts Winners

  • Posted by alex
  • 28 June 2011

Thanks for all your great entries in the Summer Shorts competition.

Here are our selections, based on soul of sport and capturing good times in the summer.

Winner:
Dominic John

Runners up (no particular order):
Tim Royle
Joe Bowman
Jamie Rutherford
Richard Hadley & Co

Honourable mention:
Richard Foster

To see all the great entries (of which there are many), head over to our facebook wall.

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