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fforest microadventure

  • Posted by ade
  • 23 March 2011

I had a pint with James from Fforest at the end of last year and he told me of this adventure he'd just done with Al Humphries and James Bowden (who does our photography) that's just popped up on vimeo.

real adventure

real food

late summer

secluded beach

friends and family

cardigan bay

Take 3 minutes to have a watch and then plan your holiday to Cardigan.


  • Posted by hollie
  • 22 March 2011

We've just had an email from Mr Nick Radford, one of our team surfers (look, there's him below) letting us know that he has an album out today on Freestyle records, and as seen on the lovely looking flyer penned by his very own hands below, he's having a launch party at The Alleycat on Denmark St, London, on the 15th April (plus another on 17th April at Miss Peapods in Penryn, Cornwall) - so pop along to say hello if you're in the area!

To see more of Nick's lovely, lovely work (including some work you might recognise from past howies tees) then click here

One talented guy eh.

The Cyclotrope

  • Posted by aron
  • 21 March 2011

A fantastic bike inspired animation by Tim Wheatley

The Cyclotrope from tim Wheatley on Vimeo.

via @themonsterist

Byebye Hicks

  • Posted by ruben
  • 17 March 2011

David 'Hicksy' Hicks leaves howies today, heading back up to his home in Bonnie Scotland.

He has been our logistics and shipping guy for the last three years (and token Scotsman). I will personally miss having him as my workmate, housemate & teammate, although my productivity levels will probably go through the roof now that I don't have anyone to talk about bikes and stuff with.

Here's a goodbye from Hicks himself:

Cya David, Cardigan Bay will miss you.

(PS. As you are moving to one of the UK's best mountain biking areas, you better get a comfy sofa. I will be visiting).

Have your spray...

the Epic Trousers are flying off the shelves at the moment and to help them fly even faster we've set up a little instore demonstration for everyone to try out. the trousers are perfect for those spring showers, when you want to keep dry and look smart, cycle to the pub, walk the dog or even go for a quick jog around the block. they also come with the added bonus of a reflective strip on the right hand side which you can have on display to keep you safe and sound whilst you're out after hours.

here's some more info to wet your appetites...

Epic Ed's - http://www.howies.co.uk/product.php/3809/0/

Outsider - http://www.howies.co.uk/product.php/3811/132/

Epic Chino - http://www.howies.co.uk/product.php/3811/132/

and if that wasn't good enough, the Outsider trousers currently have a £10 discount for the next couple of days.

Just a little something

  • Posted by dan
  • 14 March 2011

I wish…

  • Posted by ruben
  • 14 March 2011

... I had this kind of forest to play in.

Another incredible Larock video.

Beautiful riding. Unreasonably amazing trails.

Valparaiso Cerro Abajo

  • Posted by hollie
  • 10 March 2011

Just had this neat little vid sent in by one of our customers of the Chilean Valparaiso Cerro Abajo (VCA) Downhill race (...Cheers Simon!)

Now, my knowledge on mental downhill bike races is, well...a bit limited to say the least, so apologies if you've already watched this one - but hey, even if you've seen it before i think you'll agree that it's definitely worth a second watch anyway!


Most days I pretty much struggle to cycle in a straight line.

It’s all about the bike

  • Posted by ade
  • 7 March 2011

I got into work this morning and the cold from hell had just hit rock bottom.  Couldn't think, couldn't hear properly, nose bleeds!

Checked the calendar and Rob Penn who built his ultimate bike on TV was due to to the office today at 2pm.  He came over with Natalie from Penguin books who are his publishers.

Rob is working hard to spread the bike message and we have been chatting about doing something together for a few weeks, so he came over to visit to meet Pete in creative and work on the message.

I felt sorry for the non bikers in the room as we relayed stories of epic moonlit rides, back roads and scratched bikes.

But we did get some work done and with Rob coughing a few time I remembered to offer them tea 20 minutes after they had arrived.

We chatted over a ton of stuff and over the next few weeks we will let you know what we are doing.

Gonna have to get some miles cranked before I ride with this man.

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