This underwear has been made from an amazing fibre called Modal. Modal is a natural material made from the humble Beech tree.
The fibres are ultra smooth, which makes the fabric feel softer than cotton. Unlike cotton it remains soft, wash after wash, as the soap scum has nothing to cling on to. It also doesn’t lose its colour. Oh, and wood also has natural hygienic properties and is resistant to shrinkage.
We used a fine circular knitting process when we made this underwear to make sure that there are no annoying seams.
The Modal fibre is made by an Austrian company called Lenzing. The beech trees are sustainably grown and the wood pulp is turned into fibre in a closed loop process, which uses up to twenty times less water than cotton production. Any waste is used for by-products.
Pretty impressive, huh? It makes other underwear seem like ‘pants’.