We have just launched a micro site for the hand me down project. Please check it out here of you'd like to see it.
Here are Davids thoughts about it:
We live in times of limited resources but unlimited desire to consume them. The answer though is real simple: to consume less as a consumer; to make a better designed product as a manufacturer.
Going forward we will have to take more responsibility for our consumption. The manufacturer and the consumer will both have to share that responsibility.
We live in interesting times.
From where we stand as a manufacturer, a product that keeps working for longer uses less-resources in the end. The key ingredients to this are quality and good design.
To make something well, you know, the best you can do, means going that extra mile. Every stitch, every zip, every little feature considered. The weakest points made strong. Then, and only then, can we say that we have fully understood the responsibility of making something.
This product is guaranteed for a minimum of 10 years from the date of original purchase. The chances are it will last a good deal longer than that. So now all you have to decide is who you’d like to hand this product down to.
Here's a quick word about the tweed we use for the Jackets:
The organic tweed that lines the jackets has been created especially for us by Ardalanish Tweed Weavers in the Isle of Mull. The wool comes from native breed sheep that roam freely on the island. The colour of the tweed is the natural grey of the sheeps wool and the light and dark blue lines of the check have been created by dyeing the wool with woad.
Woad is a herb that looks like a cross between spinach and sugar beet and it produces an indigo colour. It's a natural alternative to the chemicals dyes and it has the full approval of the Soil Association.
We have a few threads running about this line and to find them if you need to just type HMD into the search box.
After two years in the making they're finally here.
These products are so special we've created a little microsite just for them.
A couple of the jackets are already in the shop and the bag's are on there way now.
This afternoon we sold our first one in Bristol to a chap called Tom, we just got this email:
“The HMD jackets are not cheap, but they are just gorgeous. Your staff in Bristol are lovely. I have just been in there and bought a jacket. I didn't think I would at that price but the jackets have a compelling quality about them; when I had it in my hands, I couldn't resist. I am very pleased with my purchase.”
A quick story.
I bought an X-large real simple jacket in San Francisco.
I loved it for its cut. And wore and wore it.
Then I had a meeting with Steve Peat and a guy called Nick Bayliss .
They told me about this amazing material called Ventile.
I then found a factory up north. I visited it and it all looked cool.
Then I sourced some riri zips cos they were the best.
The factory made the jacket and we started selling them.
The factory then went out of business.
We found another factory and sadly a little while later they went out of business too.
So a little while later (and a few more factories later) we just stopped production.
I had a pilot jacket and it was just getting to look, you know, beaten up and lived in.
And I lost it. And it bugged me.
So I kept pushing us to make a simple jacket that would last and last and last. Made in the UK and using organic Ventile. (A first, I think)
So we have 60 (30 mens, 30 womens) jackets coming in today.
Better make that 29 mens.
All good things come to people who wait
Hand Me Down Jackets
Many months in the making
Arrive to us at howies on Monday
The jackets are produced using fabrics chosen for their ageing qualities, woven exclusively for howies in the UK, we are using organic and traditional fabrics where possible and in the process supporting traditional production skills. The designs are clean, with all fastenings chosen for their strength durability and high quality.
· Organic Ventile
· Organic Tweed, woven in the Isle of Mull
· Manchester UK
We are building a site for the HMD collection to live
Not long now.
In keeping with our T-shirt of the Week and all things Photoshop, here's a rather clever
CS4 poster for software-asli.com via As Real As It Gets
agency : Bates141 Jakarta
creative director : Hendra Lesmono
art director : Andreas Junus & Irawandhani Kamarga