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New T-shirt of the Week - Dirt

  • Posted by pete
  • 21 November 2008

This weeks T-shirt of the Week is 'Dirt'.

It was submitted to our Dirt Magazine T-shirt competition and was designed by Andrew Mearns.

It didn't win. But it was so good we thought we'd print it anyway. Look at her go!

Cheers Andrew.

Available on white t-shirts for men and women.
or green sweats for men and women 

Sweat of the Week

  • Posted by pete
  • 21 November 2008


This weeks T-shirt of the Week design is also available on sweats, of course.

click here for mens

click here for womens

brake free

  • Posted by howies
  • 19 November 2008


This is me in the summer. I built my bike up the day before we left for france, it was last minute as the frame had only just come.  I didn't have any brakes (or a decent saddle). We spent two weeks cycling around brake free and it was awesome.

brake free: t-shirt of the week

Brake Free sweatshirts

  • Posted by pete
  • 14 November 2008


Brake Free – now available on sweats for men and women.

Fix up, look sharp.

and here's todays fix of fixies - a bit of Empire:


Purpose Driven

  • Posted by howies
  • 14 November 2008


Do is a good word

Do is a good word

I like it when howies does stuff.

I like it when it tries to make you think as well as buy.

It gives the company meaning, drive and an energy that most lack.

it's the secret fuel.

This idea was from Tom Seymour.

Outsized plant care labels that we put by the sea, river and mountains.




(product info: BFJ Jacket, kaizen jeans)

New T-shirt of the Week - Brake Free

  • Posted by pete
  • 13 November 2008

This week's T-shirt of the Week is 'Brake Free'.

    Dedicated to all those fearless fixed wheel riders, who bomb
    our hills with no brakes and scant regard for their own health.
    It's bare bones biking at its best. You gotta love 'em.

Just keep those fingers crossed when you get to a junction.

The womens Kaizen have arrived!

  • Posted by howies
  • 12 November 2008

For the last month I've been pestering the warehouse about the delivery of the women's kaizen jeans, even after they told me the due date I still asked every day just incase they'd snuck in early.

They arrived yesterday I got mine as soon as they opened the boxes (pretty much!) no time to waste!

They will deffinately be my favourite jeans, they already are. They arrive here raw and unwashed they have shrinkage added in so you have to wash them to fit, unless your a true denim geek then you buy them to fit and never wash them so keep they're raw colour (but run the risk of smelling a little).

I'm a 28inch waist regular leg (size 10) and right now the 26inch (size8) feel like they fit me straight out the box, but I know when I wash them they will shrink to fit like a true size 8. I know what I'm like, I'm no lady, I'm messy, I will spill something on them, run through a muddy puddle and generally wear them every day well into next year. 

So don't be fooled if your anything like me as much as you'll want to leave them raw and unwashed, there will come a day when you'll have to wash them. So buy the size you normally wear, and wear a belt until you wash them. Wear them and wear them and wear them some more, then wash them cold to keep them as dark as possible, for as long as possible.

Hope you like them as much as I do!


  • Posted by ruben
  • 11 November 2008

this is our woosh jacket.

It's been around for a while now but since the BFJ came out, I feel that it has been a little bit overlooked in the jacket department.

It's kind of at the other end of the scale from the BFJ.

Very light and very small. You can pack it in your bag and forget it's there.

But when you get off the train and realise it's a bloody cold day and the wind is stripping all your warmth away, you'll be very glad you have the woosh with you.

Because even though it's small, and light, it's very windproof and surprisingly warm. It stops the windchill and creates a protective shell around your jumper or jacket, helping to keep the warm in and the cold out.

It's also a fantastic jacket to wear for biking, fell running or any other activity that gets you outside in the wind and the cold.

Me and ade love ours. And we think it deserves just as much attention as the BFJ.

Check out the men's here and the women's here

selling out

  • Posted by howies
  • 11 November 2008


merino punked vest

merino punked vest

On some bits of the Merino we have began to sell out.

They have gone better than we had planned.

On other bits we are getting pretty low in stock.

Our next delivery of merino will be in Feb.

So if you are thinking about buying some merino, I wouldn't leave it too long.

We will be taking back orders for the new stock arriving in Feb.

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