Dyfi

  • Posted by alex
  • 9 May 2012

Our May bank holiday was punctuated with a trip to the trails and fire roads in Machynlleth for some epic mountain biking. The weekend didn't start too well after a trip to A&E for stitches, but things only got better on Sunday.

The 11th Dyfi Enduro didn't disappoint, with rain from last week clearing a lot of the surface mud from the slate descents and leaving deep pools of surface water for the brave (and stupid) to ford. 40 miles off-road felt brutal compared to all the recent road riding, but the steep forest hills and crashing downhills left little time to distract yourself from the ride to worry about mileage.

Being my first time at the Enduro I had little idea of what to expect and riding on a borrowed bike, I tentatively span through the course amoung 800 other riders, cheered on by locals, cheer leaders, Welsh hardpists, star wars characters and past beer tents, tempting mugs of free beer 10km from the finish. It's a surreal and hard ride, with every punishing climb followed by teeth clattering descents only to climb higher - rinse and repeat.

If you rode, times are now online. Ruben, Ade and Hazel had a great ride, putting in some fast times. Hazel was even fastest in her category.

Now that my legs have stopped burning and the adrenaline has faded, I can say it truly is an excellent one-of-a-kind event. If you've never ridden the Dyfi, it's definitely something to try - but you'll have to be quick as this year sold out in a matter of minutes.

The Coed-y-Brenin enduro is just around the corner too - run by the same crew from Summit - which will promise another worthwhile trip up the coast.

London sample sale

  • Posted by alex
  • 8 May 2012

We are heading back to London this week to do a howies sample sale and will be in here, opposite Rough Trade Records.

Chris has been downstairs boxing up some great Merino, one-offs, last-in-the-box, odds and ends, and never-to-be-made-agains. As usual, it's first come - first served, so don't wait too long...

The nearest station is Liverpool St, and there's plenty of room to bring your bike in too.

Doors are open:

Thursday 10th May: 4pm to 8pm
Friday 11th May: 10am to 7pm
Saturday 12th May: 11am to 6pm
Sunday 13th May: 11am to 4pm

And don't forget to bring a bag to take your purchases home in.

Bristol Sample Sale this weekend

  • Posted by ade
  • 16 April 2012

We are heading back to Bristol this weekend to do a howies sample sale at the bottom of Park street. We will be in here, number 30 on the right as you are heading uphill. It's only a 15 minute walk from Temple Meads rail station too.

The space is not as big as usual, so you won't be able to get your bike in.  And if Thursday is it's usual busy self, you may be in the queue for a bit. But we are around for 4 days, and not everything will be out on the first night.

As before there will be some amazing bargains,  last-in-the-box pieces from seasons past, unique samples of items that were never put in to production, prototype samples and maybe things that need a button or a stitch.

The sale will run:

Thursday 19th April: 4pm to 8pm

Friday 20th April: 10.00am to 6pm

Saturday 21st April: 10.00am to 6pm

Sunday 22nd April: 11.00am to 4pm

But remember, as always, stock is limited so if you want the first stuff out the box, be the early bird.

Oh and bring a bag to take your purchases home in.

Doubt Vesuvius

  • Posted by ade
  • 12 April 2012

 

This weekend we run the Endurancelife coastal series at Heddon Valley on Exmoor. Sofia in the 10km, Hazel in the 1/2 marathon (both first time) and Ruben, Chris and unfortunately myself in the Ultra.

My first and last Ultra was in February. The 35 miles took a few weeks preparation 7 hours and all my will power to finish, and they I could not walk for 2 days. Then we had the Restless ride to prepare for so I switched to the bike training three times a day. Then I went away for work and the running has been a few quick 5 milers here and there. And I meant to downgrade to the marathon, but missed the deadline.

On a scale if 1 to 5, the course is rated 5 (Extreme) and thus the last 14 days and the next 39 hours will be trying to keep a lid on the self doubt.

I have all my mental race props prepared. Innov-8 shoes, smartwool socks, howies shorts boxers baselayers and Brenin jacket, my Salomon s-lab pack, Nuun rehydration tablets, Camelbak bottle, Clif bars, shots and luna bars, iPhone with 1000 running tracks, swiss army knife, chewing gum, foil blanket, first aid kit, ankle brace, £20 note and a merino beanie.  They have got me through hell and high water.

But when the gun goes, it all going to be down to keeping a lid on the pain and the doubt. And the hardest bit will be the last 6 miles of the marathon to the finish line, where they send you out again on the 10km course to do the Ultra.

That doubting bit of my mind will be nagging me stop. "Why go further? You're tired, you've already run the next bit, the car's just there and you could get changed and be home to see the family sooner. You won't be able to walk tomorrow. You just did a marathon, that's good enough. Will you even make the next bit? Just say your ankle is playing up."

If I am in genuine hell, I will just stop there. I will need to be able to depress the clutch to get home.

But I hope that the legs hold, that the music has me singing along, and the last 10km pass to a joyous finish.

Watch our twitterfeed @howies and instagram @howiesclothing for the latest.

Mountain biking in Brechfa

  • Posted by howies
  • 14 March 2012

Here’s your chance to win a weekend posh camping in the Brecon Beacons and ride the trails on your doorstep at Brechfa.

You and a friend could be off on an amazing weekend of mountainbiking and posh camping from the kind people at Canopy & Stars. We’ll join you to ride some of the most famed trails in the country and throw in some howies performance Merino baselayers for you both.

And the best part is you get to pick which weekend we go

To enter, simply submit your details below or over on the howies Facebook page to win a place for you and a friend.

Good luck.

Thanks for all your entries, this competition is now closed.

The Brenin jacket

  • Posted by alex
  • 6 March 2012


For the past few months we've been putting a prototype of a new howies jacket through it's paces.

The Brenin is our new lightweight biking jacket for Spring. Actually, it does a whole lot more than that. We've designed it to be windproof, breathable and packable. We've also added in stretch panels on the arms and torso – making it a perfect-fitting outer shell for either bike or run.

The tailored body panels are designed to stop wind and chill from getting in, while the stretch sections let body heat out and give you greater freedom of movement. The jacket's cuffs and drop-tail have subtle reflective detailing too, making you visible to motorists at night. And these flashes are located so they won't be covered up if you're wearing a backpack. It's even got a hydrophobic coating on the body, to help splashes roll off.

Not bad for a jacket weighing-in at only 200grams (that's about the same weight as a banana). In fact, it's so lightweight; you forget you're wearing it.

Beyond the bike, we've also taken this jacket over the hills on foot. We've run it over a hundred miles of trail, slogged out a few ultra-marathons, not to mention plenty of lunchbreaks. And it did the job every time... right to the finish.

Teamed up with one of our long-sleeved Merino base layers, the Brenin jacket has already become a howies staple for those staff members lucky enough to have snapped up one of the samples. For the rest of us, we'll just have to wait 'til we launch the finished product in March.

But don't just take our word for it:
"The new howies Brenin is a fantastically well designed lightweight jacket that packs as much style as it does performance out on the trails in the British weather." – BikeMagic

"It’s the first time we can really say… one style fits all! Star Buy - 96%" – CyclingShorts

The Brenin jacket is available to buy here

Beginnings of a new t-shirt design

  • Posted by aron
  • 12 January 2012

After a lovely fortnight off over Christmas and New Year we're back in the office and hard at it with new t-shirt designs for the spring range. Trying to come up with ideas got me thinking about my life and how I live it, and the things in it that I love or hate (sometimes both).

One of the things that I noticed was that I find myself glued to my iPhone. All that information right at your fingertips is an amazing thing to have, but at the same time it kinda works the opposite way. You end up consuming more information than you create, almost becoming a bit of a 'slave to the machine, man'. So I thought about how I could reflect this in an illustration for a t-shirt.

Here are a few sketches of what I've been working on. It was nice getting away from the mac and get drawing again, although, as you can tell, it's been a while since I've picked up the pencil and drawn some human forms so they're a little bit rusty. But I do like the Matisse-esque style they have.

As long as it makes the cut, the final design will be included in the spring range. We'll keep you posted on new tees via our twitter and facebook.

Thanks for reading.

Aron.

P.s. I understand there's great irony in posting these on Instagram from my iPhone.

Winter Sale

  • Posted by alex
  • 1 January 2012

One night only

Grazia Night

We're gearing up for a special shopping night tonight here in our Carnaby Street shop.

A whole bunch of stores have joined up with Grazia magazine to offer 20% off to customers, between 5pm and 9pm tonight. If you missed out last year, the night went down a storm.

We've got in an extra load of stuff from HQ for the rush and have been unpacking the boxes all morning.

Before you head on down, you have to register for your free ticket to claim your in-store discount.
No ticket, no discount, sorry. Them’s the rules.

So if you’re in the area, drop in and see us.(and don’t forget that ticket!)

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