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Tag Archives: bike jacket

The Dyfi Jacket - Simple Works

  • Posted by alex
  • 10 May 2013
The Dyfi Jacket - our lightweight, windproof active shell for cycling or running.


Complicated isn’t clever.
Complicated is just trickery... Smoke and mirrors to fool your eyes.
Bells and whistles to distract you.
Good design isn't about adding more.
Good design is about simplicity.
Every feature has a reason for being.
If it doesn’t need to be there, take it off.

This is our new Dyfi Jacket. It's a lightweight, windproof active shell for cycling or running.
With recycled polyester ripstop body and breathable, four-way stretch arm panels.
Reflective accents on the cuffs and tail keep you visible when it gets dark and a fleece
lined collar keeps out draughts. It's adjustable at the waist and has a zipped chest pocket
that the jacket packs away into.

And it's £39.

Like we always say, simple works.


Hazel and Josh chasing each other at 6am on our photoshoot at Strumble Head.





Local marathon runners (and lifeguards on our local beaches) Sam and Phil raced up this headland opposite our Youth Hostel at 5.30am over and over again.



new bike jacket rides in

  • Posted by ade
  • 24 September 2009

ykkWe had planned to launch a new bike jacket this autumn, with a secret new zip from YKK.  I had found the zip two years ago at a trade show on a firemans uniform and we have built a great feature into the new bike jacket using it.

We have had the jacket finished for the last few months, but some things haven't been right so we have been biking, changing, biking, changing. It's done many miles commuting, Brecfa and the hardcore Preseli mountains.

Mike from YKK has also been working with Louise (our make it fit and work great person) on how best to use the zip so it works the best (he helped design the zip) and after 3 prototypes it's there. Just need to do some final trim stuff now.

The customer service team have been in with him today learning about the zips ability to support 40kg, resist corrosion from salt, mud, oil, diesel and the sun and remain silky smooth. (They don't look it in the photo, but it's exciting).

Spring launch roll on cause I want one.

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