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Tag Archives: catalogue


  • Posted by james
  • 14 October 2010

So after two and a bit weeks on the road, shooting for the Spring/Summer catalogue in the rain, I'm now starting to take stock of all the photos, and start the editing process... so far 35 rolls of film have been processed and 140Giggas of digital files downloaded, this is gonna take some time.

In the meantime, here is a selection of polaroids, of some of the people, that make the catalogues look so darn good...

Lydia Savage, at our secret little cove all wrapped up for summer...

Mr Nick Radford, music maker and surfer...

99% of the team that puts the catalogues together, Mr Peter Davies...

Miss Elsie Pinniger, queen of custom wetsuits (and cool cars)...

Miss Camilla Marotta, producer extraordinaire...

Mr Dan Yeomans, rides bikes, paints and looks good in howies...

Ms Lisa, designs the mens clothes and styles them too...

nice people...

nice quiver...

...and a nice little camp out.

(if you like these, I shoot lots of them and share them here, oh I love polaroid)

Spring 2010 and the 3 elves

  • Posted by aron
  • 21 December 2009

Whilst everyone is ranting on about xmas, in the Creative department Pete, Nick and myself are cracking on with the Spring 2010 catalogue. Not long ago a few of us visited Patagonia to Cardigan's twin town Trevelin, got some brilliant pictures... add to that some amazing photos from the Cardigan shoot and we have a new howies catalogue on our hands. We've even got the masterful Jon Matthews working with us in the words department. Watch this space...

They're back

  • Posted by pete
  • 4 December 2009


Jack, Anna, James and Lydia are back from the photoshoot in Patagonia.

(they've been shooting the spring 2010 catalogue).

They brought back a hard drive with over 20,000 photos on it...

And some sachets of sugar. Uh thanks?

Winter 09

  • Posted by aron
  • 29 October 2009

This arrived today.


On to the next one now.

winter catalogue

  • Posted by pete
  • 22 October 2009


I went to Westdale Press yesterday to sign off our catalogue.

Looks super nice...

Should be on your doormat early November.

howies stores get Super Nice treatment

  • Posted by aron
  • 14 September 2009

If you get the chance to stroll down Queens Road in Bristol or Carnaby Street, London it'll be worth checking out the newly updated howies stores. We've been frantically sawing, painting and installing the new window displays as well as in-store graphics (we even had the ever talented David Sparshott in to do some big scale illustration). And, of course, the new Autumn clothing range is in too. So go check em out and let us know what you think.






It’s here

  • Posted by aron
  • 21 August 2009

Upload complete

  • Posted by aron
  • 5 August 2009


That's it. Done. Finished. Complete.

The last amendments have been sent to the printers. Tomorrow the catalogue will go to press.

I've not seen the howies catalogue on press before so on Friday i'll be going to see how it's all
getting along.

Exciting stuff.

howies Autumn 2009

  • Posted by aron
  • 17 July 2009

Before I leave work tonight I want to say a little something about the upcoming catalogue. I can't find the card reader so no sneak preview unfortunately. What I can tell you though is that we're pretty excited about this one. In terms of content, so far it is just brilliant. Nick, James, Jon, Paul Bliss and Jack Lynch captured some amazing photos out in Sweden. The clothes are fantastic, the illustrations are beautiful and what I've read so far is just spot on. All that's left is for Pete and myself to piece it all together, and in that respect I'm also pretty damn excited.

Listen for the thud on your doorstep September 1st.

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