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Tag Archives: denim

Farmer Friendly Jeans

  • Posted by alex
  • 6 September 2013
This denim is completely new for howies this season. But as you know, to push things forward in life, you’ve always got to keep moving...

This is our new hemp selvedge jean, The Hobo.

Hemp is renowned for being one of the most environmentally friendly and versatile crops around. It also makes a mean pair of jeans.

That's because hemp crops are sustainable and require no irrigation. So a jean like the Hobo, made from 40% hemp and 60% cotton, can save up to 2,400 litres of water when compared to a regular 100% cotton jean. That’s enough to give one person clean drinking water for two years. Gulp. In addition, hemp uses no pesticides or herbicides to grow as it is naturally antibacterial, which is great for you, the farmer and the field.

They’ve got a look we love too. The tiny white flecks of hemp fibre within the denim help give them a unique 'slubby' appearance. And adding to their natural feel, our Hobo jean has been coloured using indigo dye, which will give you a bit of the old ‘blue hands’ at first, but will age beautifully to give you a jean unlike anyone else’s.

This denim is completely new for howies this season. But as you know, to push things forward in life, you’ve always got to keep moving...

Just like a hobo.

Shop Men's Hobo Hemp Selvedge Jeans >



howies Mens Hemp Selvedge Jeans

howies Mens Hemp Selvedge Jeans

howies Hemp Selvedge Denim Jeans

Brilliant + Great = Perfect

  • Posted by alex
  • 9 August 2013

Our women’s Stretcher jean. Made using a brand new 'powerstretch' denim.

Powerstretch denim is the perfect mix of 75% cotton, with 22% polyester and 3% elastane, made by a brilliant denim mill in Portugal.

It took them years of trial and error, energy and effort to find the right mix. But by using the best ingredients from the start, they’ve managed to cook up a great denim.

The lightweight cotton makes them soft and comfortable and easy to wear. The polyester makes them tough and durable. And the elastane makes them stretch and move, fitting your body perfectly along the way.

It’s that quality of ingredients, as well as the time and energy and skill they’ve put into manufacturing that makes these Stretchers just about the comfiest, most shape-flattering pair of women’s jean we’ve ever made.

Proof indeed that you only ever get out exactly what you put in. True of life of course, but also true of a pair of jeans.

Shop Women's Stretcher Jeans >



howies Powerstretch Stretcher jeans

howies Powerstretch Stretcher jeans

Jeans from the Wild West (of Wales)

  • Posted by alex
  • 9 August 2013

Our new men’s Rancher jean has just arrived. And we've made using a special 'broken twill' denim.

Popularized by rodeo riders back in the 1960s, broken twill is a style of weave famous for it's unique zigzag pattern; invented to combat the twisting effect you can get with regular denim.

If you're a denim geek, you'll know that traditionally a twill is woven either to the right hand or the left hand, which can cause tension in the fabric. It's that tension which can make the outside seam of a regular jean twist around to the front or back,
after it's washed.

A broken twill weave contains no distinctive direction though. Instead, alternating right and left in an intentionally random zig-zag pattern. This texture gives the denim a more balanced construction and eliminates the twisted leg effect. It will also give your jeans a wonderfully irregular, streaky fade pattern as they age. And as a bonus, it also makes them softer than a traditional jean too.

Sounds pretty good to us. Then again, who are we to argue
with a bunch of cowboys anyway?

Shop Men's Broken Twill Rancher Jeans >



howies Broken Twill Rancher Jeans

howies Broken Twill Rancher Jeans

howies Broken Twill Rancher Jeans detail

nice email

  • Posted by howies
  • 27 September 2010

We got a lovely email today from one of our customers, here it is:

"Hi,

I recently ordered a pair of your Lou jeans, and to be fair I wasn't
expecting to keep them as I can hardly ever find jeans that fit nicely.
I've wanted a pair of your jeans for a while now, not only because
they're organic cotton but I love the little picture on the back pocket
and the waistband (I'm easily pleased). I used a tape measure to find
out what size I'd be according your size guide, and even though I came
in perfectly in the size 30 bracket, I really didn't actually expect
them to fit as jeans are funny things and generally fit in some places
and not others, if you know what I mean. I've been working abroad all
summer and finally got home last night to my new jeans. The first thing
I noticed was how amazingly soft they are, which made me sad because I
knew as soon as I pulled them on they would be all wrong.... But, as if
by magic, they fit PERFECTLY. I was slightly concerned about the "higher
waist" too, but the waistband is in a really good place. Thank you so
much, the only problem I have now is that I can't sit on my parents'
sofa.....


So thank you for resorting my faith in jeans, I'm so happy with my new pair!


Katie"

Thanks Katie, it's really nice to hear the work we have done on our womens jeans fits

is working, we do listen to all your comments and try to do something about them, its great

to hear they are fitting.

In the can

  • Posted by james
  • 24 February 2009


I've just returned to Hong Kong, after the spending the day shooting in the howies denim factory in china, the main goal and aim after all this traveling. It was definitely a highlight that's for sure.

It's an amazing place they have going out here...not what you think when you see 'Made in China' and I hope the pictures do the place and people justice.

So now, I guess...thats it...job done.

The Numbers...

Days on the road: 21
Distance traveled: 7940 miles (roughly)
Trains caught: 8
Trains missed: 1 (thanks to the welsh snow)
Time spent on trains: 9 days 2 hours
Photos taken: 1371 x digital, 396 x 35mm, 29 x medium format, 19 x polaroid, 1 x camera phone
Countries visited: 9
Visa's issued: 5
Visa's rushed through last minute: 5
Amount of money spent on visa's: too much
Books read: 3
Instant noodles eaten: 16
Man flu caught: 1
Man flu downgraded to mere cold: 1
Flights taken: nil
Best job's ever: 1

OK, You may think why didn't I fly, or as someone quite rightly commented on an earler blog, 'isn't all this travel bad for the environment'... well yes it is. But personally I'm not going to stop, I can't. I do it for work and I do it for pleasure...it's just me. So this was an experiment into another way for me to travel, a way that treads a little lighter. Slow Travel.

Tomorrow I'm leaving Hong Kong, but i'm not coming home...I may be some time yet.

sample sale in bath

  • Posted by ade
  • 20 February 2009

we brought too many jeans to the sale

we brought too many cords, canvas and twill trousers.

we got skinnies, regular, loose, boot cut.

we have regular and long leg and every waist size.

we have grey and indigo denim.

we are doing some HOT deals if you buy a few pairs.

we really don't want to lug them back into the van.

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