Tag Archives: jacket

Ventile Sneak Peek

  • Posted by alex
  • 21 February 2013

The return of Ventile. Our Airman and the Earhart jackets will be here soon.

Ventile is coming. Soon.

And we're very excited - not just because our new Ventile jackets are the first
pieces from our Spring '13 range to arrive but because they look truly amazing.

Pete, Hazel and Lou have sweated over every detail; the colour of the drawcords,
the stitching around the vents, the peak on the hood and made subtle tweaks to
the cuff to make it fit snugger and wear better. All the way down to the weight of
Ventile cotton fabric and the density of the weave we have used to make these
weatherproof jackets Spring-(and probably Summer)-proof.

Here's a preview of the little details that are making a big stir in the office.

Ventile Jacket preview - howies

Ventile Jacket preview - howies

Ventile Jacket preview - howies

Ventile Jacket preview - howies

Ventile Jacket preview - howies

Ventile Jacket preview - howies

The Brenin jacket

  • Posted by alex
  • 6 March 2012


For the past few months we've been putting a prototype of a new howies jacket through it's paces.

The Brenin is our new lightweight biking jacket for Spring. Actually, it does a whole lot more than that. We've designed it to be windproof, breathable and packable. We've also added in stretch panels on the arms and torso – making it a perfect-fitting outer shell for either bike or run.

The tailored body panels are designed to stop wind and chill from getting in, while the stretch sections let body heat out and give you greater freedom of movement. The jacket's cuffs and drop-tail have subtle reflective detailing too, making you visible to motorists at night. And these flashes are located so they won't be covered up if you're wearing a backpack. It's even got a hydrophobic coating on the body, to help splashes roll off.

Not bad for a jacket weighing-in at only 200grams (that's about the same weight as a banana). In fact, it's so lightweight; you forget you're wearing it.

Beyond the bike, we've also taken this jacket over the hills on foot. We've run it over a hundred miles of trail, slogged out a few ultra-marathons, not to mention plenty of lunchbreaks. And it did the job every time... right to the finish.

Teamed up with one of our long-sleeved Merino base layers, the Brenin jacket has already become a howies staple for those staff members lucky enough to have snapped up one of the samples. For the rest of us, we'll just have to wait 'til we launch the finished product in March.

But don't just take our word for it:
"The new howies Brenin is a fantastically well designed lightweight jacket that packs as much style as it does performance out on the trails in the British weather." – BikeMagic

"It’s the first time we can really say… one style fits all! Star Buy - 96%" – CyclingShorts

The Brenin jacket is available to buy here

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