Tag Archives: jean

Farmer Friendly Jeans

  • Posted by alex
  • 6 September 2013
This denim is completely new for howies this season. But as you know, to push things forward in life, you’ve always got to keep moving...

This is our new hemp selvedge jean, The Hobo.

Hemp is renowned for being one of the most environmentally friendly and versatile crops around. It also makes a mean pair of jeans.

That's because hemp crops are sustainable and require no irrigation. So a jean like the Hobo, made from 40% hemp and 60% cotton, can save up to 2,400 litres of water when compared to a regular 100% cotton jean. That’s enough to give one person clean drinking water for two years. Gulp. In addition, hemp uses no pesticides or herbicides to grow as it is naturally antibacterial, which is great for you, the farmer and the field.

They’ve got a look we love too. The tiny white flecks of hemp fibre within the denim help give them a unique 'slubby' appearance. And adding to their natural feel, our Hobo jean has been coloured using indigo dye, which will give you a bit of the old ‘blue hands’ at first, but will age beautifully to give you a jean unlike anyone else’s.

This denim is completely new for howies this season. But as you know, to push things forward in life, you’ve always got to keep moving...

Just like a hobo.

Shop Men's Hobo Hemp Selvedge Jeans >



howies Mens Hemp Selvedge Jeans

howies Mens Hemp Selvedge Jeans

howies Hemp Selvedge Denim Jeans

Hemp tee_2

We are offering a free Wabi-Sabi (beautifully imperfect) limited edition teeshirt with every Hemp jean purchase until May 1st. The offer is running online and instore at Bristol and London, so here's the lowdown.

The printshop boys have done a limited run of the  tee shirts based on the Hokusai's wave and the Japanese philosophical viewpoint  that "nothing lasts, nothing is finished, and nothing is perfect."
The tee will only be available to those of you who buy the Hemp jean this coming month but if you've already bought a pair then drop us a line and we'll get you one off in the post.

If you'd like to know more about the Hemp story Pete has penned this nice little introduction to this very fine product.

The real green jean
These howies jeans are woven using a pre 1920's style 'green-caste' denim.
An old style of jean which was popular before the more traditional blue
indigo dye came into use. We've mixed our organic cotton denim with hemp
fibres to make a selvedge jean with a unique look and feel.
The greyish green tone comes from the leaves and stems of the indigo plant
which are used to make the dye. The dye takes to the hemp fibres of the
weave differently to the way it takes to the cotton fibres, giving the jean
an uneven, streaky appearance.
The hemp mix is beneficial in other ways too. Used in all kinds of products,
hemp has been grown for the past 12,000 years. It is renowned for being one
of the most versatile crops around and you can do all kinds of cool stuff
with it. It’s used in cooking, cosmetics, paper making, oh and the
manufacture of clothing of course.
Hemp crops are easily sustainable and, unlike cotton, cultivating and
processing hemp requires a lot less water. In fact, a jean like this made –
from 40% hemp and 60% cotton (as opposed to 100% cotton), saves upto 2,400
litres of water, that’s enough to give one person clean drinking water for
two years.
Indeed, neither does hemp require the use of huge amounts of pesticides and
herbicides which are used to grow cotton, as it is naturally antibacterial.
It is also amongst the strongest natural fibres known to man. So when woven
into fabrics it makes for pretty durable clothing and, when mixed with other
fabrics, becomes incredibly soft. It has exceptional insulation and cooling
properties too, so is great for the sports we do.

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