We are offering a free Wabi-Sabi (beautifully imperfect) limited edition teeshirt with every Hemp jean purchase until May 1st. The offer is running online and instore at Bristol and London, so here's the lowdown.
The printshop boys have done a limited run of the tee shirts based on the Hokusai's wave and the Japanese philosophical viewpoint that "nothing lasts, nothing is finished, and nothing is perfect."
The tee will only be available to those of you who buy the Hemp jean this coming month but if you've already bought a pair then drop us a line and we'll get you one off in the post.
If you'd like to know more about the Hemp story Pete has penned this nice little introduction to this very fine product.
The real green jean
These howies jeans are woven using a pre 1920's style 'green-caste' denim.
An old style of jean which was popular before the more traditional blue
indigo dye came into use. We've mixed our organic cotton denim with hemp
fibres to make a selvedge jean with a unique look and feel.
The greyish green tone comes from the leaves and stems of the indigo plant
which are used to make the dye. The dye takes to the hemp fibres of the
weave differently to the way it takes to the cotton fibres, giving the jean
an uneven, streaky appearance.
The hemp mix is beneficial in other ways too. Used in all kinds of products,
hemp has been grown for the past 12,000 years. It is renowned for being one
of the most versatile crops around and you can do all kinds of cool stuff
with it. It’s used in cooking, cosmetics, paper making, oh and the
manufacture of clothing of course.
Hemp crops are easily sustainable and, unlike cotton, cultivating and
processing hemp requires a lot less water. In fact, a jean like this made –
from 40% hemp and 60% cotton (as opposed to 100% cotton), saves upto 2,400
litres of water, that’s enough to give one person clean drinking water for
Indeed, neither does hemp require the use of huge amounts of pesticides and
herbicides which are used to grow cotton, as it is naturally antibacterial.
It is also amongst the strongest natural fibres known to man. So when woven
into fabrics it makes for pretty durable clothing and, when mixed with other
fabrics, becomes incredibly soft. It has exceptional insulation and cooling
properties too, so is great for the sports we do.