Tag Archives: revolution

You say you want a revolution

  • Posted by ade
  • 21 December 2012

Two revolutions down and two to go.

Olympic champions have battled world champions.

Pro road riders are chancing their arm on the track.

And Vos and Armitstead came together for a rematch in the Elimination race.

But all the teams are built from the bottom up with the young up and coming talent. Mike, our tee printer, went up and with the help of a pit pass put together 90 seconds of the stuff you don't see.

The worker bees hard at it.





Revolution Round 1 round-up

  • Posted by alex
  • 30 October 2012

"1. Don't crash.
2. Be in the front third"

Mike and I headed up to Manchester Velodrome at the weekend to watch our track team race in the Revolution Series.

Standing trackside we listened in on the team briefing for the evening -
"1. Don't crash. 2. Be in the front third" Team manager Kyleigh tells everyone. You can't win from the back and that's where the crashes happen. It sounds simple enough, but with steep bankings and wheels nipping at the rider's tyres in front, anything can happen. It's what makes track cycling so exciting.

A gentle hum from rollers set a tone for the evening. Riders spend longer warming up and cooling down than they do racing, occasionally turning the roller-hum to thunder as legs went into a sprints to stay warm and race-ready.

The team love racing in front of such a big crowd - especially the juniors. Normally, track events aren't as well attended, but at Revolution, the deafening cheers from the stands will on aching legs and make for a great atmosphere.

Between races everyone fettles their bikes; swapping sprockets to change gearing and fixing punctures. Everyone has their own spare wheels, cogs and tools - some borrowed, some hand-me-down - all tidily stowed in the tiny team pit.

A crash in the boys final race called for Dust Busters and gaffa tape to take up splinters and plug gaps in the track. Pringled wheels are swapped for true and grazed knees stay on for the last few laps. Even a crash wouldn't stop the guys from getting back on their bikes and everyone finishing the night on a high.

Mike captured a bit of video and we'll be doing little film about the team and the event which we will release at the end of the series.

In the meantime, you can watch highlights of howies in action on ITV4 Player and the team will be back on the track 1st December for Revolution meet 2.

For a peek into the track centre and what’s happening in the team pit, follow @howies on Twitter and @howiesclothing on Instagram. We’re using the hashtag #teamhowies

Back to the track

  • Posted by alex
  • 24 October 2012
Star riders Mark Cavendish, Michael Morkov (who briefly held the KOM jersey this year in his 1st Tour De France) and Leif Lampater headed up the team last year, helping inspire numerous race wins throughout the series and an overall 3rd place finish.

Our track team will be returning to race in the 10th series of Revolution this weekend.

We've got 4 talented junior riders from the Welsh National squad riding in the Future Stars event who will race alongside professional riders in four track meets over the winter.

Previous Future Stars have gone on to win Olympic gold medals this year and with Wales producing current Olympic and World cycling champions, Revolution will be a great place for our Welsh team to battle it out against cycling's giants.

Pete has even tweaked this years team kit to include elements of the Welsh flag for our riders to fly in.

Star riders Mark Cavendish, Michael Morkov (who briefly held the KOM jersey this year in his 1st Tour De France) and Leif Lampater headed up the team last year, helping inspire numerous race wins throughout the series and an overall 3rd place finish.

6 Olympic gold medalists, the World road champion and Tour De France riders rode last winter and with more big names set to join the team this season, we roll onto the boards in front of a sell-out crowd at Manchester on October 27th with race highlights on ITV4 after every event.

Pine. Rubber. Lycra and speed.

For behind the scenes Revolution action, follow @howies on Twitter and @howiesclothing on Instagram.

Mark Cavendish riding for howies.

  • Posted by ade
  • 20 July 2012

This is the last race of the night at the Revolution series that Mark Cavendish raced for howies. It was why we made the World Champions tee.

It still creates a slight feeling of disbelief in the office that it actually happened.

And at the end of the clip when he talks about howies team riders leading him out. . . something that may never happen to a tiny brand like us again.

Revolution Round 3 this weekend

  • Posted by alex
  • 6 January 2012

We've not even been back a full week in the office and Team howies are off to a racing start this weekend up in Manchester.

This Saturday, Russ Downing is heading up the team at Revolution, and we're looking forward to some big leg action in front of another sell-out crowd.

Still buzzing from Round 2 and Cav riding for Team howies?  Well, you can get your hands on a limited edition howies rainbow replica jersey.

We've got x2 to give away, both are a size Medium.

To be in with a chance to win, simply share your photos from Revolution this weekend with us.

Upload your photo to our facebook wall, or tweet your photo @howies with the hashtag #goteamhowies.

We'll announce the winners next week along with a link to the ITV4 highlights.

PS. If you're not Social Media savvy, you can always drop us an email with your photo to info@howies.co.uk.

Team howies: Jon Mould

  • Posted by alex
  • 5 January 2012

Jon's role in Team howies seems to be being stoked on riding as we haven't seen him on the bike without a smile.

Paired with Leif Lampeter, he won the 1km Madison TT at Revolution round 1, and along with Andy Fenn, Jon led Mark Cavendish to victory in the 15km Scratch at the last meet.

Originally from Wales, Jon has been in the team from the start (aided obviously by a strong list of accomplishments & a great riding attitude). He spends the winter focused on the track and concentrates on a Road race programme through the summer, taking part in events all around Europe.

When Jon isn't racing for howies, he's based up in Manchester together with fellow British Academy riders. These guys all live and train together with a love of biking and a sole purpose to race bikes.

1. How did you get started in cycling?
I started when I was 14 at the Newport Velodrome, my Mum and Dad took me down one day for taster session and just progressed from there.

2. Where do you ride when you just want to ride for fun?
I think I'd ride a mountain bike up at Cwmcarn Trail with my brother, I don't do it much, but it's always good when I get the chance to.

3. If you could ride in any event in the world, what would it be?
I'd want to finish the Tour de France, it's the most famous race there is. Ask anyone and the first race that comes to their mind is the Tour.

4. What do you do to relax before a race?
I just listen to music, but it's not always 'relaxing' music I'd listen to. But before any road race I always try and find a cafe and get a quick coffee, especially in Italy.

5. What do you like to do off the bike?
I'm a big Ice Hockey fan so whenever I'm home I always try and watch the Cardiff Devils. And I'm into my dance music so I like to think I'm a DJ not a very good one but spend a lot of time 'trying' to mix songs.

It's Round 3 of Revolution this weekend with highlights on ITV4 on Monday. You can follow the action on our twitter. Let us know you're support using the hashtag #goteamhowies.

Team howies: Andy Fenn

  • Posted by alex
  • 19 December 2011

Andy-Fenn

Another 1 to 5 from the howies pit at Revolution. Team rider Andy Fenn gives us a quick insight into riding.

Andy was an obvious choice for the team with his winning record across track and road disciplines, the most impressive we think is his U23 UCI World Championships Bronze medal win.

Riding in the elite category for Round 2, Andy teamed up with Cav for the Madison TT and joined Jon Mould to help bring howies the Rainbow victory in the 15km scratch last month.

Andy's skipped the winter weather on a training camp in Spain and left us a few words before he disappears off Down Under next month on tour...

1. How did you get started in cycling?
I started mountain biking first, my dad got me into that, but there isnt cycling in the family. When I moved to Welwyn I joined the Welwyn Wheelers, and slowly took it more seriously from there, progressing through the British Cycling Programs.

2. Where do you ride when you just want to ride for fun?
I dont really have a favorite route, as you can get bored of the same thing, but its always more fun when you go out with a good group of people you know to a nice cafe on a easy day.

3. If you could ride in any event in the world, what would it be?
Paris-Roubaix.

4. What do you do to relax before a race?
I just try to keep my mind off the race until its time to get ready. When we were in the camper van you can always have a laugh with the other guys so that helps.

5. What do you like to do off the bike?
Meeting up with friends, going out to eat, and just relaxing. Normal things.

If you've got any other questions for our team, just leave a comment below.

The pursuit of speed

  • Posted by alex
  • 8 December 2011

Andy Fenn & Mark Cavendish ride the Madison TT

It's been a while since our long drive to Manchester for Revolution, but the reminder of a signed rainbow jersey in the office keeps the evening's entertainment at the NCC on our minds.

We arrived to a lot of excitement and from the team atmosphere in the pit, you could tell it was going to be a special night.

Mark Cavendish arrived to join Jon Mould, Andy Fenn and Team howies' future stars, Elli Coster, Amy Hill, Rebecca Hunt, Zac May, Matt Cross and Owen James where the theme for the night would be smiles and speed.

The pace throughout the night was unimaginable - you almost forget they're riding fixed wheeled bikes as they fly over the boards, narrowly dodging the wheel of the bike in front.

Owen comes off

Despite a nasty off in the first boys Scratch, Owen rode on through the night with bruised thighs and hips on display through his Welsh shorts.

Team Elimination
1. Rapha Condor Sharp
2. Rouleur
3. howies

1km Madison TT
1. Rapha Condor Sharp
2. Sky Procycling
3. howies

15km Scratch
1. howies – Mark Cavendish
2. UK Youth – Steven Burke
3. Maxgear – Luke Rowe

Jumping 2 places from round 1, Team howies now sit in 3rd place.

There's a good write-up on British Cycling as well as a few days left to catch Team howies in action on ITV Player .

Check list

  • Posted by alex
  • 18 November 2011

revolution round 2

This weekend's Revolution is set to be epic and we're off to Manchester to watch our team do what they do best - ride fast.

Checklist for the weekend :

✓ Tickets
✓ Camera
✓ Sat-Nav
✓ Custom team t-shirts
✓ World Road Champion

You may have caught the excitement here in the office a few weeks ago when we got the news. And now we're faced with a rare thrill of watching the World Road Race Champion, not only racing back on the track, but doing it for howies.

Bringing his experience to the team, Mark is riding with our Academy riders Andy Fenn and Jon Mould (who won the Madison TT at the last meet with Leif Lampater).

With so much talent on display, it is little surprise that demand for tickets has exceeded supply. If you didn't get any, don't worry, we'll report back from the event and you can cheer on the team on twitter with #goteamhowies.

Plus, ITV4 have you covered with hour-long highlights of Cav and the team on Monday 21st at 19.00 and on ITV Player shortly after.

Items 1 to 9 of 13 total

per page
Page:
  1. 1
  2. 2