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Tag Archives: snow

Snow News Is Good News

  • Posted by aron
  • 2 December 2010

Andrew Groves is a freelance illustrator based in London. His work is best described in his own words...

"With a particular interest in the natural world, I aim to invent characters that explore the grotesque beauty of it's many beasts and creatures and the folklore that surrounds them."

Below is a personal piece he's just finished that fits the mood everywhere in the UK at the moment (except in Cardigan). He has also designed a howies t-shirt that we'll be releasing soon so keep an eye out for it.

You can see more of his work here > IMAKETHINGS

Good work Andrew!

Different Sports, Same Soul

  • Posted by howies
  • 1 September 2010


Different Sports, Same Soul

Different Sports, Same Soul
Somewhere climbing and surfing intersect. The place where it happens in not obvious, but it exists.

Every surfer has experienced it. After every decent session you’re left with frozen moments that are locked into your consciousness – instantaneous images that crystallise in your mind with a vague yet powerful tangibility. These moments evoke the kind of immediate nostalgia as that of Polaroid prints.

You lean into your bottom turn and see the wall of the wave reeling up ahead of you. Click. You hold a stylish body position while attempting to cutback to the power source from out on the wave’s slackening shoulder. Click.

The sensorial cacophony that accompanies the union of man, ocean and earth is particularly evocative of these moments and results easily in the mystic leap between brain chemistry and muscle memory.

Out there on the crag, though, a hundred miles from the coast, climbers experience these moments too.

There is an ache and a fear and a pounding of your heart and an increased intensity of perception. When your body and your mind are stretched to extremes hard-won physical knowledge takes over. The climber’s world is distilled to the square centimetres that surround that finger hold. The universe becomes the angle and camber and extension of that crux move.

A wave is essentially ephemeral. It never truly exists in space and time but is simply a manifestation of natural given form in liquid by the interaction of the sea floor and the energy itself. A rock face is pure energy too – but formed in imperceptible increments over geological time. It is warped and cracked and affected by environmental conditions that stretch over aeons rather than the fleeting moments that form a breaking wave.

Is it too great a leap of the imagination to acknowledge that they are both outriders of the human race’s deep instinct to dance with the elements? Could it be that both surfers and climbers simply play in the beauty and the menace of the planet?

Illustration: Chris Gray

"Arctic" Britain

  • Posted by ruben
  • 7 January 2010

This is the most amazing photo I have seen in ages.

Thanks to @RobWelsh on twitter for pointing me to this.

Check here for the 250m version.

Snow go... delays

  • Posted by ruben
  • 5 January 2010

It's been snowing and sleeting most of the day here in Cardigan.

It hasn't been settling much in town, just turning to slush, but for those living a few miles inland, the roads have been impassable and we've lost more than a couple of staff today.

They were forced to go out and make snowmen, sledge down hills or start snowball fights instead of sitting at a warm desk. It's a tough life, and those of us who got in this morning have been thinking of their hardship.

Another downside of the snow is that Royal Mail and our other couriers have not been able to get to the warehouse and pick up your parcels today, so unfortunately your order may be a little late.

We will get your stuff to you as fast as the weather allows, and we'll update you on the status of the collections as soon as we have some more news.

For now, I suggest making the best of the weather!

Happy New Year

  • Posted by ruben
  • 4 January 2010

Crunch, scrunch. There's nothing like going for walks in the snow.

Landscapes take on a new appearance, the light changes and things feel a lot stiller and quieter.

To celebrate our last day off work, I went for a ride with Ade and his friend Laurence.

There was snow and ice on all the roads, and we had to walk some of the steeper hills.

It was a beautiful morning. We saw the sun rising on one side of the road and the moon setting on the other.

We found some great bits of singletrack and it definitely counts as the best ride of the year so far!

Winter Wee Dos

We've had some great Wee Dos in store over the past couple of months.  Both these clips are about helping the preserve the mountains for winter sports.  Very apt with the recent snow fall we've had yesterday and today!

Salomon snowboards are helping to push the industry's perceptions on how we can make snowboards in a more environmentally sound way- and even pushing ideas forward, finding ways to set up technology in order to recycle our boards after we've wrecked 'em.


Respect the Mountains is an organisation helping to make tour operators and mountain resorts aware of how they can change their operations, to create sustainability in an industry which was not showing responsibility for their impacts on the environment they rely upon.  They also raise key issues for skiiers and snowboarders to consider, when travelling to or spending time in the mountains.


At some point in the near future all of the Wee Do talks will be available to watch online.

Why I ride

  • Posted by howies
  • 1 December 2009

Why I ride
Snowboarding to me is not just a sport, it’s a way of life. There is nothing more exhilarating than riding down a mountain at speed. The adrenalin rush is amazing, whether it be riding at speed, hitting a kicker or mastering the technicality of the halfpipe, the feeling is amazing. I love the people involved in snowboarding. It is like no other sport. Despite the fact that we enter competitions to compete against each other we are all stoked when someone is riding well. When I managed to get through to my first World Cup final, there was a massive cheer from the rest of the competitors. That’s a great feeling. The mountains also make a magnificent backdrop for the sport. There is never a morning when you feel like staying in bed. If it was not for the weather and having to give my body a rest, I would ride every day.

Ben Kilner

Ben is the British Halfpipe Champion and in February 2010 will represent Great Britain in the Vancouver Olympic snowboarding events.

Cole Barash

  • Posted by aron
  • 14 August 2009

There are photographers. And then there's this guy. Makes me wish summer would end.

Picture 7
Picture 3
Picture 5
Picture 6
Picture 2
Picture 4
Check out his website here.

Bring it on!

  • Posted by howies
  • 25 July 2009

It's a beautiful sunny day, but Ben and I can't help but talk about this coming winter.  Firstly, because we're sorting out all our summer sale stock in store, and excited about the new collection coming up (of course!).  But the main reason is that we are pining for snow.  I'm considering getting up to the new snowdome at Hemel...for a little fix.  However nothing compares to the real thing obviously!  I'm mulling over where to go this winter, and dreaming of improving my skillls...hopefully this winter I can finally get over some stupid fears and charge it!

Anyway the new Absinthe snowboard movie trailer "Neverland" has been released; and maybe if your thoughts weren't drifting towards the snow, on a sunny day such as this...well now they will.


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