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Tag Archives: windproof

The Dyfi Jacket - Simple Works

  • Posted by alex
  • 10 May 2013
The Dyfi Jacket - our lightweight, windproof active shell for cycling or running.

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Complicated isn’t clever.
Complicated is just trickery... Smoke and mirrors to fool your eyes.
Bells and whistles to distract you.
Good design isn't about adding more.
Good design is about simplicity.
Every feature has a reason for being.
If it doesn’t need to be there, take it off.

This is our new Dyfi Jacket. It's a lightweight, windproof active shell for cycling or running.
With recycled polyester ripstop body and breathable, four-way stretch arm panels.
Reflective accents on the cuffs and tail keep you visible when it gets dark and a fleece
lined collar keeps out draughts. It's adjustable at the waist and has a zipped chest pocket
that the jacket packs away into.

And it's £39.

Like we always say, simple works.

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Hazel and Josh chasing each other at 6am on our photoshoot at Strumble Head.

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Local marathon runners (and lifeguards on our local beaches) Sam and Phil raced up this headland opposite our Youth Hostel at 5.30am over and over again.

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The Brenin jacket

  • Posted by alex
  • 6 March 2012


For the past few months we've been putting a prototype of a new howies jacket through it's paces.

The Brenin is our new lightweight biking jacket for Spring. Actually, it does a whole lot more than that. We've designed it to be windproof, breathable and packable. We've also added in stretch panels on the arms and torso – making it a perfect-fitting outer shell for either bike or run.

The tailored body panels are designed to stop wind and chill from getting in, while the stretch sections let body heat out and give you greater freedom of movement. The jacket's cuffs and drop-tail have subtle reflective detailing too, making you visible to motorists at night. And these flashes are located so they won't be covered up if you're wearing a backpack. It's even got a hydrophobic coating on the body, to help splashes roll off.

Not bad for a jacket weighing-in at only 200grams (that's about the same weight as a banana). In fact, it's so lightweight; you forget you're wearing it.

Beyond the bike, we've also taken this jacket over the hills on foot. We've run it over a hundred miles of trail, slogged out a few ultra-marathons, not to mention plenty of lunchbreaks. And it did the job every time... right to the finish.

Teamed up with one of our long-sleeved Merino base layers, the Brenin jacket has already become a howies staple for those staff members lucky enough to have snapped up one of the samples. For the rest of us, we'll just have to wait 'til we launch the finished product in March.

But don't just take our word for it:
"The new howies Brenin is a fantastically well designed lightweight jacket that packs as much style as it does performance out on the trails in the British weather." – BikeMagic

"It’s the first time we can really say… one style fits all! Star Buy - 96%" – CyclingShorts

The Brenin jacket is available to buy here

Woosh!

  • Posted by ruben
  • 11 November 2008

this is our woosh jacket.

It's been around for a while now but since the BFJ came out, I feel that it has been a little bit overlooked in the jacket department.

It's kind of at the other end of the scale from the BFJ.

Very light and very small. You can pack it in your bag and forget it's there.

But when you get off the train and realise it's a bloody cold day and the wind is stripping all your warmth away, you'll be very glad you have the woosh with you.

Because even though it's small, and light, it's very windproof and surprisingly warm. It stops the windchill and creates a protective shell around your jumper or jacket, helping to keep the warm in and the cold out.

It's also a fantastic jacket to wear for biking, fell running or any other activity that gets you outside in the wind and the cold.

Me and ade love ours. And we think it deserves just as much attention as the BFJ.

Check out the men's here and the women's here

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