The geeky amongst you may have noticed our new custom typeface, designed by Phil Carter and the other good people at Carter Wong Design.
We challenged them to design a bespoke headline font for us. One with a unique hand, which would help us tell our story. A typeface that would give us
a point of difference and a level of ownership greater than Helvetica could
Aware that nothing good ever comes easy, Phil and his team invested over
162 work hours in designing and refining a typeface for us, cleverly made
from the wood of a wind-fallen local chestnut tree and christened 'Castan' (Welsh for Chestnut).
Complete with woodgrain and cracks, they have given us is a distinctive
hand-chiselled typeface, which captures beautifully our slightly wonky
character and soul.
And by using nature itself to lovingly craft the letterforms, Phil has allowed our unpolished personality to show through in the grain.
It's an enduring classic that will stand the test of time. Just like that old