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Landfill Is The Enemy

So we do our best to keep stuff out of it...

Take plastic bottles
as an example...

Plastic Bottle
Arrow

Instead of just throwing them away,
the smart people at Cone Denim
have figured out a way...

Bottle Bin
Arrow

To crush them down into little plastic chips

Broken Into Chips

Spin the chips into a yarn

Recycling Process

And mix it with cotton to make denim

Recycled Yarn
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Which we turn into

Amazing Jeans

Six Green Bottles Sitting In Every Pair

Cone Mills Tea Tree Denim

Our new Tea Tree jeans use a denim from Cone Mills, which is made up of 29% recycled green drinks bottles – that amounts to roughly six bottles in each pair of jeans.

Those bottle fibres not only make a really durable denim, they also give these jeans a very subtle green tint, not to mention reuse something which could otherwise end up in a landfill.

So if six green bottles should accidentally fall, don’t worry...
we’ll make a pair of jeans out of them.

howies Cone Mills Tea Tree Jeans

Men’s Cone Mills Tea Tree Jeans


Regular straight cut 5 pocket jean. Cone Mills Tea Tree recycled pop bottle denim. 71% Cotton 29% Recycled polyester. Button fly, 2 front hand pockets, 2 rear patch pockets, riveted coin pocket, leather patch, rivets at key stress points, reinforced rear pockets, twin needle stitched on inside leg, chain stitched hems. Made in Portugal.

£85