You live in your jeans. Sixteen hours a day. Yet most normal denim has so many chemical residues it's kinda scary. That's why we have introduced our organic denim. But a low impact jean like this still has to be plenty strong. That's why our denim weighs in at a heavy 12 ounces and is woven in a 3x1 construction, making it a nice comfortable all season weight, but very tough. It is woven using ring spun yarns that are dyed with a similar indigo to the colour of vintage American jeans and then eco-ball washed. Little things can add up.