Wear it Out

howies is an independent active clothing company based in West Wales, owned and run by its employees. We started in 1995, making high quality, lower impact clothing for outdoors, running, and cycling, as well as functional styles for everyday.

Our award-winning men’s and women’s clothing is responsibly produced using environmentally friendly organic, recycled or natural fabrics. Our t-shirts, jeans and sweats are made from GOTS certified organic cotton and our sport base layers are made using the highest quality Merino wool.

Inspired by the beauty and tranquillity of our surroundings and motivated by a need to keep it that way, our mission over the last 3 decades has been to make clothing with the lowest impact on the environment.

We want to make a difference, even if it's just a small one.

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