Can A Toy Change The Way We Eat?

Well, we have had health ministers try it, advertising campaigns promote it, and, of course, celeb chefs do it with a little more success. Now we have a toy. Most toys are happy to just sit on a shelf and gather dust. But not this one. He comes with some packaging that doubles up as a bread tin so you can bake your own at home.

His name is Doh Boy and his mission is to take the fat back out of bread. Doh Boy reckons ‘we don’t kneed it’. The only reason it is there is to help make bread quicker to make and make it last longer on the shelf. Doh Boy thinks this technique (called Chorleywood) has made fatter profits for those who make and sell it. But it has also made us all a little fatter as a result.

Stealth fat is a growing problem. These are the fats that we don’t know are there. We expect there to be fat in a chocolate bar. But we don’t expect 3 slices of some breads to have as much fat as that chocolate bar.

Doh Boy is leading the fight for a return to simple. To good old fashioned bread that tasted of something and yet contained no fat. There will be an army of 500 Doh Boys out there fighting the good fight. They will be out there blogging, podcasting, marching and writing good old-fashioned letters.

I guess the fact that we are even writing about it means that yes even a toy can get us to change the way we eat. To the real bread campaign he may the best thing since un-sliced bread.