denim our way

We make jeans for a living. It puts the food on our table. And when you make something, you have a choice: Either you have to be cheaper than the other guy, or you have to be better. In our eyes, being better is a more worthwhile thing to chase after

Make it so it keeps doing what it was made for. Find out its weakest link and make it strong. That's why we use the toughest, meanest twine. It's why we make pockets that last as long as the jeans they inhabit. And why we triple stitch where everyone else just double stitches.

It's why our waistbands go un-bleached. And it's why we chain stitch hems for extra strength.

In a world of cheap, be the odd guy who believes in quality. Let’s make things that stick around for a long old time. Like they say, every company needs an enemy. In which case, let ours be the landfill.

Rain Doesn't Stop Play

Most cotton products don’t do rain. If you are caught in a sudden downpour, you’ll more than likely get soaked to your skin.

This, however, ain’t most cotton.You could say it looks like most cotton and it feels like most cotton, but it really is a bit special. If you get rained on in this, you’ll stay as dry as a bone. That’s because this is Epic cotton.

51 Patents So Far

Epic cotton is a rain-proof fabric that is unlike any other. Most water-resistant fabrics rely on coatings, laminates or Durable Water Repellent (DWR) treatments to provide water protection.These techniques involve dipping the woven fabric in a chemical bath to treat the whole surface, which often leaves them feeling a bit rigid and plastic-y.

To have a fabric that is both comfortable, yet still performs has kept those clever folk at Epic burning the midnight oil for years. But then one day, they had their Eureka moment. Ping. They had finally worked it out. And then quickly patented the whole process before someone else could work it out.

What they had discovered was a way to put each and every fibre through an encapsulation process individually so it keeps the overall fabric breathable.

That magic coating won’t wash off either, in fact, you can bung it in your machine with your regular wash. Which is great when you consider that coatings such as DWR gradually wear off each time the garment is washed.

So next time you get caught out in the rain you can watch those little raindrops bead right off. And you can’t say that about most cotton. But like we said, this ain’t most cotton.

designed by nature

What if we told you that we've developed a new, high-tech fabric that is the ultimate in performance sportswear? And what if we told you that it easily out-performs every other like-minded fabric out there, because of it's truly remarkable attributes?

What if we told you that it's capable of regulating your body temperature in all conditions? That it will insulate you when it's cold, yet keep you cool when it's hot? And what if we told you that it's the most breathable fabric in the world, able to wick moisture away from your skin so you stay dry? That it is designed to be the silkiest, smoothest, most comfortable fabric you will ever wear next to your skin? And that it is quiet, flame retardant, odour resistant and naturally antibacterial?

By now, you'd probably be wondering what kind of space age fabric this was.

But what if we told you this fabric was wool? Pure, simple wool, from a sheep. You'd be a bit surprised, wouldn't you?

The truth is, Merino wool is the perfect example of brilliant design by nature. Without us doing anything to it, Merino still beats anything man has tried to make to do the same job. And what if we tell you it's 100% natural, easily sustainable and completely biodegradable?

Then surely that makes it the most advanced fabric known to man. Or sheep.

Hand Printed In Cardigan Bay

T-shirts are the the first product that howies ever made. Since then, we've done hundreds of designs and they have continued to be close to our hearts. They are a great canvas for ideas, for how we think and what we believe.

And one thing you can be sure of when you buy one of our printed organic t-shirts, is that it was screen printed by hand in our own little printshop, here in Cardigan Bay.

Using an old-fashioned carousel, silk mesh screens and a bit of elbow grease, Tomos prints each and every one of them with the same level of skill, craftsmanship and respect for the end product as they deserve.

We are very proud of that.

the human body has no seams

The seamless circular knit technology used in this range means that these pieces are precision built to fit your body, just like your own skin. They provide a snug fit that will go virtually unnoticed as you wear it.

They are made on specialist machines capable of knitting yarn into a single continuous tube shape. This means we can make body panels in one piece, minimising the need for seams - seams that could potentially cause painful friction and chaffing on longer rides or runs.

say goodbye to chafed bits

The circular knitting machines are also capable of varying patterns in the fabric as they knit too. This means that we can have different weaves on the same panel and precisely tailor them to match specific parts of the body. For instance, we can integrate lighter breathable panels in sweatier areas like the underarms and back, or produce areas with more compression around hems and places where you need a tighter fit. We can now do all this without the need for separate panels, seams and stitching.

This makes a truly comfortable, formfitting garment with a minimalist design.
Just like us humans.

common sense cotton

We all think that cotton is one of the most natural things around – remember your old comfort blanket when you were a kid? Yeah, like that – all cosy and safe and familiar. The truth is it simply isn’t as ‘natural’ as we’d all like to think.

Cotton is one of the most heavily sprayed crops grown by man, with a myriad of insecticides used on it during the growing process. And you can bet the shirt on your back that those nasty insecticides stay on that cotton for the whole time you wear it too. Common sense says that can’t be doing you any good.

That’s why, wherever possible, we use organic cotton – cotton grown without any of the nasty stuff — so you needn’t worry about anything bad rubbing off on you.

Now that’s comforting to know.

ventile. wear it out.

Ventile is no ordinary fabric.

Made with 100% cotton, densely woven from long staple cotton.

Indeed it takes 16 hours just to set up the machine with the necessary 24,000 strands of cotton that go to create Ventile.

It’s the combination of the dense weave and the swelling properties of the fibres when wet that provide such excellent weatherproofing.

It is a natural product that offers a softer, quieter hand feel, as well as being windproof and highly breathable, making it ideal for our climate. 

Also, when the sun comes out, because it’s just cotton,
Ventile also breathes really well – unlike other water-resistant fabrics, which can sometimes leave you a bit clammy when you warm up.

Ventile cotton has been around for a while too. It was invented in the 1940s, for use as pilots flying suits. It’s really hardwearing, meaning no matter what you throw at it, your Ventile jacket should last you 10 or 15 years. Probably more. And even if
you do snag it on something, a needle and thread can easily repair it.

So whatever you or the weather get up to, Ventile can take it. Today, tomorrow and for a long time to come.

Don't worry you won't get splinters

This underwear has been made from an amazing fibre called Modal. Modal is a natural material made from the humble Beech tree.

The fibres are ultra smooth, which makes the fabric feel softer than cotton. Unlike cotton it remains soft, wash after wash, as the soap scum has nothing to cling on to. It also doesn’t lose its colour. Oh, and wood also has natural hygienic properties and is resistant to shrinkage.

We used a fine circular knitting process when we made this underwear to make sure that there are no annoying seams.

The Modal fibre is made by an Austrian company called Lenzing. The beech trees are sustainably grown and the wood pulp is turned into fibre in a closed loop process, which uses up to twenty times less water than cotton production. Any waste is used for by-products.

Pretty impressive, huh? It makes other underwear seem like “pants”.

Men's Clothing

Everything, all in one place.

  • Colour

  • Size

  • Gender

  • Indigo

    Drover Broken Twill Jeans

    Regular fit. Dark Indigo.
    13oz Organic Denim
    Broken Twill.

    £75.00
  • Indigo

    Drifter Broken Twill Jeans

    Loose fit. Dark Indigo.
    13oz Organic Denim
    Broken Twill.

    £75.00
  • Indigo

    Stoker Broken Twill Jeans

    Slim fit. Dark Indigo.
    13oz Organic Denim
    Broken Twill.

    £75.00
  • Indigo

    Epic Denim Jeans

    Regular fit. Dark Indigo.
    Water-resistant finish.
    12.5oz Epic® Denim.

    £89.00
  • Kuroki Selvedge Jeans

    Kuroki Selvedge Jeans

    Classic straight fit selvedge jean.
    Made from 13oz raw Japanese denim by Kuroki Mills. Natural indigo dyed.

    £125.00
  • White

    Car-bon

    £25.00
  • French Blue

    Too Fat

    £25.00
  • Bike Formula

    Bike Formula

    £25.00
  • Black

    It's Not A Race

    £25.00
  • Black

    Born Die

    £25.00
  • White

    Work Hard Run Home

    £25.00
  • White

    Robin

    £25.00
  • French Blue

    Life Is Complicated

    £25.00
  • Heather

    Bleats

    £25.00
  • White

    Classic Castan

    £25.00
  • French Blue

    Classic T-shirt

    £25.00
  • Heather

    5 a day

    £25.00
  • French Blue

    Porridge

    £25.00
  • White

    Men's Blank T-Shirt

    £20.00
  • Breton Blue

    Work Hard Ride Home

    £25.00
  • Licorice

    Slogan Logo

    £25.00
  • Heather

    Progress can Wait

    £25.00
  • Merino Wool Schlong Johns

    Merino Wool Schlong Johns

    Men's traditional long johns, made from 100% Merino wool. 180Gsm.

    £39.00
  • Himalayas Merino Base Layer

    Himalayas Merino Base Layer

    Men's long sleeved Merino Wool and PrimaLoft® base layer. Designed for warmth on the coldest of days. Slouch fit. 175Gsm.

    £45.00
  • Steel Grey

    Vail Merino Wool T-Shirt

    Men's regular fit short sleeved t-shirt, made from 100% Merino wool. 170Gsm.

    £45.00
  • Light Merino Base Layer SS

    Light Merino Base Layer SS

    Men's short sleeved base layer, made from a lighter-weight Merino wool. Slim fit. 160Gsm.

    £45.00
  • Blue Aster

    Classic Merino Base Layer

    Our classic men's base layer. Regular fit, just like a T-shirt. Made from 100% Merino wool. 180Gsm

    £49.00
  • Mood Indigo

    Tech Tee LS

    Men's seamlessly knitted technical t-shirt. Designed for sport with integrated breathable panels.

    £35.00
  • Light Merino Base Layer LS

    Light Merino Base Layer LS

    Our award winning and best selling men's base layer. Slim fit. Made from a lighter Merino wool. 160gsm.

    £49.00
  • Lahynch Hoody

    Out of stock

    Lahynch Hoody

    Men's Sorona® and Merino wool hoody. Designed to manage moisture and temperature, naturally.

    £79.00
  • Phantom

    Norgay Wool Insulated Jacket

    Men's low profile hooded baffle jacket, with a recycled polyester outer and a thin layer of natural ‘HD™ Wool’ insulation.

    £149.00
  • Navy

    Don Quixote Wool Jacket

    Traditional Donkey jacket. Made from warm, heavyweight wool from an English mill.

    £199.00
  • Charcoal

    Harrington Ventile Jacket

    Classic 1960s style box jacket.
    Outer made from 100% Ventile Cotton.
    Inner made from 90% cotton, 10% polyester.
    Weatherproof. Naturally.

    £249.00
  • Turkish Sea

    Dyfi Active Shell

    Lightweight, windproof active shell for cycling or running. Made from recycled plastic bottles and breathable 4-way stretch panels.

    £39.00
  • Antique Bronze

    Airman Wool Wadded Ventile Jacket

    Ventile Cotton jacket insulated with wool. Designed to keep the weather at bay.

    £329.00
  • Olive

    Airman Ventile Jacket

    Ventile Cotton jacket. Designed to be worn out in all weather.

    £279.00
  • Phantom

    Doddle Lambswool Crew

    Men's lambswool crew neck sweater.

    £49.00
  • Eric Jumper

    Eric Jumper

    Men's lambswool sweater with a seasonal knitted pattern.

    £49.00
  • Dark Denim

    Earl Zip Cardigan

    Men's two tone knitted cardigan in soft lambswool.

    £59.00
  • Orca Waffle Crew

    Out of stock

    Orca Waffle Crew

    Men's chunky waffle knit jumper, based on an old fisherman style.

    £69.00
  • Dark Denim

    Steady Eddie Henley

    Men's knitted henley, made from 100% lambswool.

    £59.00
  • Thunder Grey

    Chunky Cable Knit

    Men's soft lambswool jumper with traditional cable patterned front.

    £59.00
  • Phantom

    Crosstown Stretch Chino

    Men's soft cotton chinos with loads of added stretch. Designed to work perfectly on and off your bike.

    £69.00
  • Dark Denim

    Brough Trouser

    Men's regular fit organic cotton twill trouser based on our best-selling jeans.

    £75.00
  • Dark Slate

    Outsider Epic Cotton Trouser

    Men's loose fit Epic® cotton trouser. Made from a tough 10oz water-repellent cotton canvas for Outsiders.

    £89.00
  • Dark Slate

    Towpath Epic Cotton Trouser

    Men's regular fit Epic® cotton trouser. Made for the outdoors from a hard-wearing 10oz water-repellent cotton twill.

    £89.00
  • Tomato Puree

    Stanhope Shirt

    Men’s long sleeve plain front woven shirt, made from 100% organic cotton. With a cosy, soft brushed finish in a slightly heavier weight for cold weather.

    £59.00
  • Dark Denim

    Compo Check Shirt

    Men’s long sleeve shirt, made from 100% organic cotton. Regular fit, in a classic lumberjack check weave.

    £59.00
  • Phantom

    Easy Rider Stretch Shirt

    Men's smart, stretchy button shirt with button-down collar. Made from a soft cotton and Tencel mix, with a little added stretch for easy movement.

    £55.00
  • Phantom

    Polonium Merino Polo

    Men's knitted wool polo shirt. Made from superfine Merino wool. Warm, breathable, antibacterial and soft, naturally.

    £49.00
  • Orange Stripe

    Tilbrook Polo

    Men's polo shirt made from soft, 100% organic cotton. With ribbed collar and sleeves and an over-dyed stripe.

    £39.00
  • Dark Denim

    Dri Polo

    Men's DriRelease polo shirt. Fast-drying and moisture-wicking.

    £45.00
  • Phantom

    Difford Long Sleeve Polo

    Men’s long sleeve pique polo, made from 100% organic cotton. An easy-to-wear timeless classic, cut to perfection.

    £35.00
  • Peloton Merino Polo

    Peloton Merino Polo

    Superfine Merino wool polo shirt for active days. Breathable, antibacterial and soft, naturally.

    £49.00
  • Long Sleeved Organic Cotton Tee

    Long Sleeved Organic Cotton Tee

    Men's regular fit, long sleeved organic cotton t-shirt.

    £29.00
  • Black

    Charger MTB Short

    Men's vented MTB shorts in a water-resistant, four-way stretch fabric for unrestricted movement while you ride.

    £79.00
  • Black

    Slipstream Short sleeve Jersey

    Men's short sleeved cycling jersey for warmer rides. Seamlessly knitted with integrated fast-wicking panels.

    £49.00
  • Black

    Men's Bib Sh34rts

    Men's new ¾ length padded cycling shorts. Circular knitted a little longer in the leg to keep your knees warm and finished with breathable panels.

    £59.00
  • Black

    Men's Unpadded Bib Tights

    Men's circular knitted cycling tights. Designed to be worn over your favourite bib shorts for warmth on colder days.

    £69.00
  • Black

    Men's Padded Bib Tights

    Men's circular knitted cycling tights. Updated with a high density-foam cycling pad for minimal layers and comfort on the bike. Great on cooler rides.

    £75.00
  • Blue Wales

    Team LS Cycle Jersey

    Circular knitted long sleeved cycling jersey inspired by the howies team kit we raced in last summer.

    £59.00
  • Black

    Slipstream Cycle Jersey LS

    Long sleeved cycling jersey with a full zip for ventilation. Seamlessly knitted with integrated breathable panels.

    £59.00
  • Blue Wales

    Team SS Cycle Jersey

    Circular knitted short sleeved cycling jersey inspired by the howies team kit we raced in last summer.

    £49.00
  • Cadence SS Cycle Jersey

    Cadence SS Cycle Jersey

    Short sleeved Sorona & Merino cycling jersey. Silky soft outer with a warm loop back inner.

    £69.00
  • Water Bottle Bundle S / L

    Sport Water Bottle

    Sport water bottle with a large screw cap
    and soft popper-closure spout.
    In 2 sizes and 3 printed designs.
    Available with a removable cap for muddy folk.

    from: £4.00
  • Black

    Men's Bib Short

    Circular knitted padded cycling shorts with an updated fast-wicking, highly breathable back panel.

    £59.00
  • Black

    Rift Running Leggings

    Men's running leggings. Seamlessly knitted with contoured panelling and integrated breathable sections.

    £39.00
  • Blue Aster

    Penn Merino Boxers

    Men's Merino wool boxers. Warm, breathable, naturally antibacterial and odour resistant. 100% Merino Wool, 180gsm.

    £20.00
  • Light Grey

    Tucker Boxers

    Boxer shorts made from super-soft Modal with added stretch for comfort and a great fit.

    £12.00
  • Men's Merino Boxer Short Bundle

    Men's Merino Boxers 3-Pack Bundle

    Bundle of 3 men's temperature regulating, Merino wool boxers. Naturally antibacterial and breathable.
    Save 15%

    £48.99
  • Tucker Boxer Brief Bundle

    Men's Tucker Boxers 3-Pack Bundle

    Bundle of 3 men's Modal boxers. Pick your colours and size. Saving £6.

    £30.00
  • Tucker Boxer Brief Bundle

    Men's Tucker Boxers 5-Pack Bundle

    Bundle of 5 men's Modal boxer briefs. Pick your favourite colours and size. Buy together and Save £12.

    £48.00