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The coolest fabric known to man. And sheep.

  • Merino wool is the perfect fabric for active clothing. That's because Merino sheep are smart. In fact, Merino farmers say they are as every bit as clever as their sheep dogs. But then, Merino are no ordinary sheep. The Merino fibre itself is just as smart. It can tell when you're hot. It can tell when you're cold. It can manage your microclimate even if you didn't know you had one. And it's all down to Mother Nature.

    That's because Merino is hygroscopic. That means it can absorb water, or more precisely sweat. And because it can do so in significant amounts, your body can shed more heat when wearing Merino than when you wear a non-hygroscopic man-made base

  • layer. So basically, it keeps you cool when you're hot.

    And it works the other way around too. During cool and damp conditions Merino fibres actually gain heat, so they help to keep you hot when you're cold. These two processes are called absorption and desorption. Man has tried to replicate this intelligence in a fabric but has so far had little success. It could take a while, it took a few thousand years of evolution for the Merino to come up with that. And they are pretty smart. This natural ability to regulate your temperature explains why the Natural Base Layer works so well. Because the Merino is where it is needed most...

  • Next to your skin, so it can work its natural magic. Living proof of this is all the awards and good reviews that it keeps receiving. In one magazine alone (What Mountain Bike) it won three awards, including the overall top award.

    Not bad for a dumb old sheep.

    Smallprint: We source our Merino from the un-polluted southern alps of New Zealand and all howies performance Merino carries the MAPP guarantee for source, process and functionality. Again, a little more expensive, but a little better too.



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  • Waffler |

    Waffler

    Regular fit, collared midlayer.
    Can be worn as part of a layering system over our NBL's.
    100% Zque Merino.
    £99.00

  • Waffler |

    Waffler

    Regular fit, collared midlayer.
    Can be worn as part of a layering system over our NBL's.
    100% Zque Merino.
    £99.00

  • NBL Classic |

    NBL Classic

    Our classic regular fit, long sleeved, crew neck base layer.
    100% Superfine merino wool.
    £55.00

  • NBL Classic |

    NBL Classic

    Our classic regular fit, long sleeved, crew neck base layer.
    100% Superfine merino wool.
    £55.00

  • NBL Classic |

    NBL Classic

    Our classic regular fit, long sleeved, crew neck base layer.
    100% Superfine merino wool.
    £55.00

  • NBL Light LS |

    NBL Light LS

    Slim fit long sleeved,
    crew neck base layer.
    100% Zque Merino.
    £49.00

  • NBL Light LS |

    NBL Light LS

    Slim fit long sleeved,
    crew neck base layer.
    100% Zque Merino.
    £49.00

  • NBL Light LS |

    NBL Light LS

    Slim fit long sleeved,
    crew neck base layer.
    100% Zque Merino.
    £49.00

  • NBL Light LS |

    NBL Light LS

    Slim fit long sleeved,
    crew neck base layer.
    100% Zque Merino.
    £49.00

  • NBL Light SS |

    NBL Light SS

    Slim fit short sleeved,
    crew neck base layer.
    100% Zque Merino.
    £45.00

  • NBL Light SS |

    NBL Light SS

    Slim fit short sleeved,
    crew neck base layer.
    100% Zque Merino.
    £45.00

  • Pitcher Tee |

    Pitcher Tee

    Our classic baseball tee updated into a slim fit, long sleeve jersey.
    100% Zque Merino
    £70.00

  • Pitcher Tee |

    Pitcher Tee

    Our classic baseball tee updated into a slim fit, long sleeve jersey.
    100% Zque Merino
    £70.00

  • Jesse Polo |

    Jesse Polo

    A slim fit merino
    short sleeve polo.
    100% Zque Merino.
    £60.00

  • Jesse Polo |

    Jesse Polo

    A slim fit merino
    short sleeve polo.
    100% Zque Merino.
    £60.00

  • Jesse Polo |

    Jesse Polo

    A slim fit merino
    short sleeve polo.
    100% Zque Merino.
    £60.00

  • Waffler Hoody |

    Waffler Hoody

    A regular fit, raglan sleeved waffle hoody. Drawcord adjustable hood. Kangaroo pocket at front.
    100% Zque Merino.
    £125.00

  • Waffler Hoody |

    Waffler Hoody

    A regular fit, raglan sleeved waffle hoody. Drawcord adjustable hood. Kangaroo pocket at front.
    100% Zque Merino.
    £125.00

  • Yurt |

    Yurt

    Regular fit, collared full-zip fleece. Zip closure hand pockets.
    100% Zque Merino.
    £135.00

  • Yurt |

    Yurt

    Regular fit, collared full-zip fleece. Zip closure hand pockets.
    100% Zque Merino.
    £135.00

  • Yurt Hoody |

    Yurt Hoody

    A regular fit, hooded yurt jacket. Zipped security pocket at back left hem.
    100% Zque Merino.
    £150.00

  • Yurt Hoody |

    Yurt Hoody

    A regular fit, hooded yurt jacket. Zipped security pocket at back left hem.
    100% Zque Merino.
    £150.00

  • Earl Long Johns |

    Earl Long Johns

    A slim fit, vintage inspired,
    ribbed long john with a self
    fabric waistband.
    100% Zque Merino.
    £45.00

  • Earl Long Johns |

    Earl Long Johns

    A slim fit, vintage inspired,
    ribbed long john with a self
    fabric waistband.
    100% Zque Merino.
    £45.00

  • Jethro Vest |

    Jethro Vest

    A slim fit merino rib vest. Can be worn for running or simply as a base layer.
    100% Zque Merino.
    £39.00

  • Earl Briefs |

    Earl Briefs

    Regular fit ribbed merino brief. Self fabric waistband.
    100% Zque Merino
    £35.00

  • Earl Briefs |

    Earl Briefs

    Regular fit ribbed merino brief. Self fabric waistband.
    100% Zque Merino.
    £35.00

  • NBL Brief |

    NBL Brief

    Merino brief. Self fabric waistband, leg bind and
    fly bind.
    100% Zque Merino.
    £32.50

  • NBL Brief |

    NBL Brief

    Merino brief. Self fabric waistband, leg bind and
    fly bind.
    100% Zque Merino.
    £32.50

  • NBL Brief |

    NBL Brief

    Merino brief. Self fabric waistband, leg bind and
    fly bind.
    100% Zque Merino.
    £32.50

Men's winter jackets
Men's winter jacket
Women's winter jackets
Womens winter jacket


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