The average 100% cotton T-shirt contains only 73% cotton. The rest is made up of chemicals and resins that were used to grow and make it. Yet, we all think cotton is one of the most natural things around. The truth is, it's not as nice as we'd all like to think.

Indeed, cotton is the world's most sprayed crop. It uses over a quarter of all insecticides used today (see list below). The way they grow it isn't good for the farmer's health, the water table's health, the factory worker's health, the river's health and eventually the sea's health.

That's why we use organic cotton. It costs us 30% more than normal cotton. It means our products cost a little more, but we think it's worth it.

The average cotton crop is sprayed 8-10 times a season. Indeed, it takes 17 teaspoons of chemical fertilizers to raise the 9 ounces of cotton needed to make a T-shirt.

The most common pesticides used are: Chlorphynfos (causes brain and foetal damage, impotence and sterility), Cyanazine (causes birth defects and cancer), Dicofol (causes cancer, reproductive damage and tumours), Ethephon (causes mutations) Fluometuron (causes blood and spleen disorders), Metam Sodium (causes birth defects, foetal damage, mutation),

In America last year, farmers applied 53 million pounds of toxic pesticides to cotton fields. Out of the world's total insecticide usage, 25% is used just to farm cotton.