denim our way

We make jeans for a living. It puts the food on our table. And when you make something, you have a choice: Either you have to be cheaper than the other guy, or you have to be better. In our eyes, being better is a more worthwhile thing to chase after

Make it so it keeps doing what it was made for. Find out its weakest link and make it strong. That's why we use the toughest, meanest twine. It's why we make pockets that last as long as the jeans they inhabit. And why we triple stitch where everyone else just double stitches.

It's why our waistbands go un-bleached. And it's why we chain stitch hems for extra strength.

In a world of cheap, be the odd guy who believes in quality. Let’s make things that stick around for a long old time. Like they say, every company needs an enemy. In which case, let ours be the landfill.

Rain Doesn't Stop Play

Most cotton products don’t do rain. If you are caught in a sudden downpour, you’ll more than likely get soaked to your skin.

This, however, ain’t most cotton.You could say it looks like most cotton and it feels like most cotton, but it really is a bit special. If you get rained on in this, you’ll stay as dry as a bone. That’s because this is Epic cotton.

51 Patents So Far

Epic cotton is a rain-proof fabric that is unlike any other. Most water-resistant fabrics rely on coatings, laminates or Durable Water Repellent (DWR) treatments to provide water protection.These techniques involve dipping the woven fabric in a chemical bath to treat the whole surface, which often leaves them feeling a bit rigid and plastic-y.

To have a fabric that is both comfortable, yet still performs has kept those clever folk at Epic burning the midnight oil for years. But then one day, they had their Eureka moment. Ping. They had finally worked it out. And then quickly patented the whole process before someone else could work it out.

What they had discovered was a way to put each and every fibre through an encapsulation process individually so it keeps the overall fabric breathable.

That magic coating won’t wash off either, in fact, you can bung it in your machine with your regular wash. Which is great when you consider that coatings such as DWR gradually wear off each time the garment is washed.

So next time you get caught out in the rain you can watch those little raindrops bead right off. And you can’t say that about most cotton. But like we said, this ain’t most cotton.

designed by nature

What if we told you that we've developed a new, high-tech fabric that is the ultimate in performance sportswear? And what if we told you that it easily out-performs every other like-minded fabric out there, because of it's truly remarkable attributes?

What if we told you that it's capable of regulating your body temperature in all conditions? That it will insulate you when it's cold, yet keep you cool when it's hot? And what if we told you that it's the most breathable fabric in the world, able to wick moisture away from your skin so you stay dry? That it is designed to be the silkiest, smoothest, most comfortable fabric you will ever wear next to your skin? And that it is quiet, flame retardant, odour resistant and naturally antibacterial?

By now, you'd probably be wondering what kind of space age fabric this was.

But what if we told you this fabric was wool? Pure, simple wool, from a sheep. You'd be a bit surprised, wouldn't you?

The truth is, Merino wool is the perfect example of brilliant design by nature. Without us doing anything to it, Merino still beats anything man has tried to make to do the same job. And what if we tell you it's 100% natural, easily sustainable and completely biodegradable?

Then surely that makes it the most advanced fabric known to man. Or sheep.

Hand Printed In Cardigan Bay

T-shirts are the the first product that howies ever made. Since then, we've done hundreds of designs and they have continued to be close to our hearts. They are a great canvas for ideas, for how we think and what we believe.

And one thing you can be sure of when you buy one of our printed organic t-shirts, is that it was screen printed by hand in our own little printshop, here in Cardigan Bay.

Using an old-fashioned carousel, silk mesh screens and a bit of elbow grease, Tomos prints each and every one of them with the same level of skill, craftsmanship and respect for the end product as they deserve.

We are very proud of that.

the human body has no seams

The seamless circular knit technology used in this range means that these pieces are precision built to fit your body, just like your own skin. They provide a snug fit that will go virtually unnoticed as you wear it.

They are made on specialist machines capable of knitting yarn into a single continuous tube shape. This means we can make body panels in one piece, minimising the need for seams - seams that could potentially cause painful friction and chaffing on longer rides or runs.

say goodbye to chafed bits

The circular knitting machines are also capable of varying patterns in the fabric as they knit too. This means that we can have different weaves on the same panel and precisely tailor them to match specific parts of the body. For instance, we can integrate lighter breathable panels in sweatier areas like the underarms and back, or produce areas with more compression around hems and places where you need a tighter fit. We can now do all this without the need for separate panels, seams and stitching.

This makes a truly comfortable, formfitting garment with a minimalist design.
Just like us humans.

common sense cotton

We all think that cotton is one of the most natural things around – remember your old comfort blanket when you were a kid? Yeah, like that – all cosy and safe and familiar. The truth is it simply isn’t as ‘natural’ as we’d all like to think.

Cotton is one of the most heavily sprayed crops grown by man, with a myriad of insecticides used on it during the growing process. And you can bet the shirt on your back that those nasty insecticides stay on that cotton for the whole time you wear it too. Common sense says that can’t be doing you any good.

That’s why, wherever possible, we use organic cotton – cotton grown without any of the nasty stuff — so you needn’t worry about anything bad rubbing off on you.

Now that’s comforting to know.

ventile. wear it out.

Ventile is no ordinary fabric.

Made with 100% cotton, densely woven from long staple cotton.

Indeed it takes 16 hours just to set up the machine with the necessary 24,000 strands of cotton that go to create Ventile.

It’s the combination of the dense weave and the swelling properties of the fibres when wet that provide such excellent weatherproofing.

It is a natural product that offers a softer, quieter hand feel, as well as being windproof and highly breathable, making it ideal for our climate. 

Also, when the sun comes out, because it’s just cotton,
Ventile also breathes really well – unlike other water-resistant fabrics, which can sometimes leave you a bit clammy when you warm up.

Ventile cotton has been around for a while too. It was invented in the 1940s, for use as pilots flying suits. It’s really hardwearing, meaning no matter what you throw at it, your Ventile jacket should last you 10 or 15 years. Probably more. And even if
you do snag it on something, a needle and thread can easily repair it.

So whatever you or the weather get up to, Ventile can take it. Today, tomorrow and for a long time to come.


  • Colour

  • Size

  • Gender

  • Peloton Merino Polo

    Peloton Merino Polo

    Superfine Merino wool polo shirt for active days. Breathable, antibacterial and soft, naturally.

    Regular Price: £49.00 /

    Special Price: £35.00

  • Military

    Roebuck Short

    Men's ripstop cotton cargo shorts with plenty of storage for days outdoors.

    Regular Price: £45.00 /

    Special Price: £29.00

  • Dropout Shirt

    Dropout Shirt

    Men's long sleeved buffalo check shirt. Made from 100% organic cotton.

    Regular Price: £45.00 /

    Special Price: £29.00

  • Seneca Rock

    Wade Trousers

    Men's casual trousers made from tough organic cotton twill.

    Regular Price: £59.00 /

    Special Price: £39.00

  • Light Merino Base Layer SS

    Light Merino Base Layer SS

    Men's short sleeved base layer, made from a lighter-weight Merino wool. Slim fit. 160gsm.

    Regular Price: £45.00 /

    Special Price: £29.00

  • Vail Merino T-Shirt

    Vail Merino T-Shirt

    Men's regular fit short sleeved t-shirt, made from 100% Merino wool. 170gsm.

    Regular Price: £45.00 /

    Special Price: £35.00

  • Glacier Grey Deep Water

    Folk Merino Jumper

    Soft and warm striped Merino wool jumper. Knitted with a little acrylic to help reduce pilling.

    Regular Price: £49.00 /

    Special Price: £35.00

  • Oster Jumper

    Oster Jumper

    Men's regular fit organic cotton jumper with a subtle contrasting grey V-knit detail.

    Regular Price: £39.00 /

    Special Price: £35.00

  • Umea Jumper

    Umea Jumper

    Men's regular fit organic cotton jumper with an all over contrast knitted detail.

    Regular Price: £39.00 /

    Special Price: £29.00

  • Olive

    Cilgerran Merino Jumper

    Merino wool knitted crew neck jumper. Simple design for everyday wear.

    Regular Price: £59.00 /

    Special Price: £35.00

  • Crosstown Stretch Chino

    Crosstown Stretch Chino

    Men's soft cotton chinos with loads of added stretch. Designed to work perfectly on and off your bike.

    Regular Price: £69.00 /

    Special Price: £49.00

  • Garin Merino Henley

    Garin Merino Henley

    Men's superfine Merino wool zipped henley inspired by old bike jerseys.

    Regular Price: £65.00 /

    Special Price: £35.00

  • Holiday Maker Shirt

    Holiday Maker Shirt

    Men's short sleeved “Aloha” shirt made from 100% organic cotton. Printed with some lesser-known seaside holiday destinations.

    Regular Price: £45.00 /

    Special Price: £25.00

  • Hinterland Shirt

    Hinterland Shirt

    Men's classic, plain front shirt made from a soft cotton and wool blend.

    Regular Price: £49.00 /

    Special Price: £25.00

  • Summer Zip Hoody

    Summer Zip Hoody

    Men's organic cotton hooded sweat. Simple zip-through design that's lightly brushed inside for a soft finish.

    Regular Price: £49.00 /

    Special Price: £35.00

  • Glacier Grey

    Elamay DriRelease Vest

    Women's soft activewear vest made from DriRelease Cotton. Fast wicking and fast drying. Great for active days.

    Regular Price: £35.00 /

    Special Price: £17.00

  • Turkish Sea

    Carbis DriRelease T-Shirt

    Soft DriRelease T-Shirt that's great for days when you're active but don't want to take a change of clothes.

    Regular Price: £29.00 /

    Special Price: £15.00

  • Oxford Blue

    Etape Shirt

    Women's short sleeved shirt, made from a stretch-fit cotton that gives you room to move. Shallow, wider collar on a more feminine neckline.

    Regular Price: £45.00 /

    Special Price: £29.00

  • Dark Denim

    Marnie Jumper

    Women's knitted organic cotton jumper with an alternating rib, two front pockets and a rolled hem.

    Regular Price: £49.00 /

    Special Price: £29.00

  • Phantom Strawberry

    Carys Cardigan

    Women's hip length buttoned cardigan with contrast stripy sleeves. Made from 100% Organic Cotton.

    Regular Price: £39.00 /

    Special Price: £19.00

  • Tufton Sweatshirt

    Tufton Sweatshirt

    Women's soft, brushed back classic crew neck sweatshirt. Cut to perfection in an organic cotton blend.

    Regular Price: £39.00 /

    Special Price: £24.00

  • Uptown Stretch Chino

    Uptown Stretch Chino

    Women's soft cotton chinos with loads of added stretch. Designed to work perfectly on and off your bike.

    Regular Price: £69.00 /

    Special Price: £49.00

  • Pedlar Trouser

    Pedlar Trouser

    Women's slim leg, straight fit combed cotton trousers, with added stretch and a lightly faded wash. Roll ‘em up to flash a bit of ankle this summer.

    Regular Price: £49.00 /

    Special Price: £34.00

  • Deep Water

    Daytripper Shirt

    Women's "Aloha" style casual shirt made from 100% organic cotton. Printed with seaside holiday destinations.

    Regular Price: £39.00 /

    Special Price: £25.00

  • Hazeldene Shirt

    Hazeldene Shirt

    Women's soft organic cotton shirt in a brushed herringbone weave with a striped neck and pocket lining.

    Regular Price: £49.00 /

    Special Price: £15.00

  • Dot Dress

    Dot Dress

    Women's thigh length tunic dress made from organic cotton. Casual fit with a tie at the waist to add a little shape.

    Regular Price: £49.00 /

    Special Price: £25.00

  • Oxford Blue White

    Dot Shirt

    Women's regular fit organic cotton shirt with a polka dot pattern all over.

    Regular Price: £49.00 /

    Special Price: £25.00

  • Trevayne Shirt

    Trevayne Shirt

    Women's herringbone weave organic cotton check shirt. Lightly brushed for a soft finish.

    Regular Price: £49.00 /

    Special Price: £19.00

  • Tempo Shirt

    Tempo Shirt

    Comfortable stretch cotton shirt that moves with your body. Great for days you're on and off the bike.

    Regular Price: £59.00 /

    Special Price: £19.00

  • Mwldan Shirt

    Mwldan Shirt

    Women's double chest pocket organic cotton check shirt. Lightly brushed soft finish.

    Regular Price: £49.00 /

    Special Price: £15.00

  • Tarren Mid-layer

    Tarren Mid-layer

    Women's S.Café and recycled polyester mix half zip mid layer. Made using recycled coffee grounds.

    Regular Price: £69.00 /

    Special Price: £25.00

  • Bessie Vest

    Bessie Vest

    Seamlessly knitted, soft modal vest with floral detailing.

    Regular Price: £20.00 /

    Special Price: £9.00

  • Atchley Leggings

    Atchley Leggings

    Women's seamlessly knitted, soft modal leggings.

    Regular Price: £39.00 /

    Special Price: £15.00

  • Indigo

    Rhian Jeans

    Women's bootcut jean.
    9oz Organic Stretch Denim.
    Dark Indigo.

    Regular Price: £75.00 /

    Special Price: £35.00

  • Stretcher Jeans

    Stretcher Jeans

    Women's slim fit bootcut.
    9oz Powerstretch Denim.
    Dark Indigo.

    Regular Price: £75.00 /

    Special Price: £35.00

  • Nerys Jeans

    Nerys Jeans

    Women's straight fit.
    9oz Organic Stretch Denim.
    Dark Indigo.

    Regular Price: £75.00 /

    Special Price: £35.00