The old craftsmen used to say if you make something well, you make it once. That kind of thinking strikes a chord with us. After all, the best thing we can do for the environment is to make something last longer. That’s why we use this fabric called Ventile.
Ventile was developed over 50 years ago and was used to scale Mount Everest for the very first ascent. No one can else can say that.
This extraordinary natural fabric is grown from the top 2% of the world’s finest cotton crops.
Its unique tight weave makes it stronger than steel and explains why it is such a natural weatherproof and windproof material. Indeed, it takes 24,000 different strands of cotton and 16 hours just to set up the machine to create Ventile fabric.
But that tight weave is the reason it works so well and lasts so long. Over time the appearance of Ventile will change just like a pair of jeans. The sun will bleach it, the wind will soften it, and washing will fade it. We think it gets better with age.
If you look after Ventile, this fabric should last a decade or two.