Make it once. Make it well. Make it last.
The key ingredients are quality and good design. To make something the best you can, from the best possible materials. To go the extra mile it takes to do that. Every stitch, every button, every little feature considered. The weakest points made strong. Then, and only then, have we made something that will stand the test of time.
You only have to look a little closer at our selvedge denim to understand what we mean.
If you too are a denim geek, you will know that selvedge denim is made on old narrow-width shuttle looms. This produces a narrower roll of denim, making pattern cutting all that more important to ensure all of the fabric is used.
This old fashioned way of weaving denim means these looms are few and far between. It takes a little longer make to make the denim but produces a fabric which is tougher and has a feel that can’t be recreated by the new looms.
As a bonus, selvedge denim gets better and better with age. The old shuttle looms produce an irregularity to the weave and it’s those irregularities that become more visible as the jeans fade - making every pair develop its own unique pattern.
And to top it all we use selvedge that has been rope dyed with natural indigo dye, just like the original blue jean back in the 1850’s. The depth of colour you find in these jeans can only be achieved with the use of pure indigo.
Selvedge, though, is probably best known for its naturally woven white “self-edge” and the colour thread running through it.
Subtle, we know, but you won’t find many like these. Then again not every company are geeks like us.
The Golden Rules of Selvedge
These jeans are made from selvedge denim - a denim woven on old shuttle looms, they produce a fabric which is slightly irregular and gets better with age.
The trick is to wear your selvedge jeans for as long as you can - without washing them, in order to distress them yourself and give them their own character.
So follow these simple guidelines and you’ll have a pair of jeans with a unique history and story to tell.
1. Delay washing them for as long as possible.
2. Wear ’em and wear ’em, then wear ’em some more.
3. If they smell, try sticking them in the freezer.
4. Only wash them when the stink is unbearable.
5. Wash them cold and inside out. Drip dry only.
6. Turn the hem up to flash a bit of selvedge edge.
7. Avoid white sofas (you might leave a blue mark).
What we make using selvedge denim
Selvedge Jeans; Men’s