Make it once. Make it well. Make it last.
The key ingredients are quality and good design. To make something the best you can, from the best possible materials. To go the extra mile it takes to do that. Every stitch, every button, every little feature considered. The weakest points made strong. Then, and only then, have we made something that will stand the test of time.
You only have to look a little closer at our selvedge denim to understand what we mean.