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Rest Less Ride Film
celebrating the pleasure of cycling and the friendships it forges.Autumn 2012 preview
Our new Autumn 2012 range
see what's new and what's coming.
A new summit
Sky running in North Wales
The 2012 Snowdon Race
Look 585. Flat pedals http://t.co/566F1NX17P
5:34 PM - 20 MayContempory dancer or wrestler? (working on the seamless bib longs for autumn) http://t.co/7qP0FQn5tA
2:02 PM - 20 MayWe have sold out small, medium and XL of the Dyfi in orange, but the howies shop have the last few. Call Chris on 01239 614037
11:50 AM - 20 MayLast night on new Tarmac, fixed wheel, orange Dyfi and setting sun, swooping down an empty side to side for miles felt great. #simplethings
11:47 AM - 20 MayRunning in the clouds. Almost at the summit of Cadair. http://t.co/YXvkEshS4Z
7:09 PM - 18 MayChris, still smiling at the end of the Cadair Idris fell race. http://t.co/d0mOHoO1wc
7:03 PM - 18 MayCoastal kilometres http://t.co/X7FBffZipB
5:30 PM - 17 MayHazel and Naomi are riding road through the Preseli hills this weekend. Chris, Tom and Ruben are running the Cadir Idris fell race. And you?
4:58 PM - 17 MayDo more of what matters. https://t.co/bDBSCYOAtA
10:45 AM - 17 MayDyfi pack down https://t.co/ipf8UdHBpo
10:04 AM - 17 MaySneak peak of our softshell MTB short. Due in soon. http://t.co/pho9b2mm1i
10:00 AM - 17 MayMake time to muck about this weekend. http://t.co/piIfPYn2AB
9:56 AM - 17 MayWet ride proof http://t.co/08tkJnhVBh
6:29 PM - 16 MaySunshine on a rainy day. http://t.co/4h5DQVWVF1
6:28 PM - 16 MayJust off on road bikes in land and mountain bikes overland.
5:04 PM - 16 MayNew shop window being finished by Ellie, a local artist. (she also works on the bike shop) http://t.co/JFEYz9Q5OB
3:51 PM - 16 MayThey are sag testing merino cycle jerseys in the product room to make sure they can carry the load.
3:43 PM - 16 MayLooks like the Dyfi jacket in orange is starting to sell out. Thanks to all who have got one, and would love to see your reviews of it.
3:39 PM - 16 MayOffice recycle bin lid robot. http://t.co/I3RugPN8ul
1:20 PM - 16 May#microadventure work in progress http://t.co/GsLKbMGhnL
12:12 PM - 16 MayNew men's shirts now online. Women's in next week. http://t.co/2CfypcOmxl
10:24 AM - 16 MayWe really care about our customer service, so if there's anything we can do to make it better email emma@howies.co.uk. She has big ears.
9:58 AM - 16 MayHave you seen the video of the howies Dyfi enduro? A great look at the event with interviews from great people http://t.co/0JCCXM4YsZ
9:14 AM - 16 MayGo somewhere still to watch the sun set http://t.co/JzGBjv01GJ
5:23 PM - 15 MayNew organic shirts just arrived from Portugal. http://t.co/FTpdqykORG
12:20 PM - 15 MayCross mountain bike. http://t.co/K37JIsBqjs
10:04 AM - 15 MayHead oar putter inner http://t.co/UfuxCisCpK
5:32 PM - 14 May

Look 585. Flat pedals
5:33 PM - 20 May
Contempory dancer or wrestler? (working on the seamless bib longs for autumn)
2:01 PM - 20 May
Running in the clouds. Almost at the summit of Cadair.
7:08 PM - 18 May
Chris, still smiling at the end of the Cadair Idris fell race.
7:03 PM - 18 May
Coastal kilometres
5:06 PM - 17 May
Sneak peak of our softshell MTB short. Due in soon.
9:59 AM - 17 May
Make time to muck about this weekend.
9:55 AM - 17 May
Wet ride proof
6:29 PM - 16 May
Sunshine on a rainy day.
6:28 PM - 16 May
New shop window being finished by Ellie, a local artist. (she also works on the bike shop)
3:50 PM - 16 May
Office recycle bin lid robot.
1:20 PM - 16 May
#microadventure work in progress
12:11 PM - 16 May
New men's shirts now online. Women's in next week.
10:19 AM - 16 May
Go somewhere still to watch the sun set
5:23 PM - 15 May
New organic shirts just arrived from Portugal.
12:19 PM - 15 May
Cross mountain bike.
10:02 AM - 15 May
Head oar putter inner
5:32 PM - 14 May
Just one more hill home.
5:15 PM - 14 May
Work on the computer, giro d'italia on the telly
11:52 AM - 14 May
Hire vehicle edit
11:05 AM - 14 May
Our new men's shirts have arrived.
2:22 PM - 16 May
(women's are due in any day now).
All made from soft, lightly brushed organic cotton in cool summer checks and subtle herringbone weaves.
Take a look.
http://www.howies.co.uk/mens/clothing/shirts.htmlYou've been asking for them, so now they're back - downloadable wallpapers on the blog: http://www.howies.co.uk/brainfood/2013/05/theyre-back-wallpapers/
3:43 PM - 15 MayWhen we needed pictures of the new bike and run range in action, Hazel, Ade and Alex booked into the Pwll Deri YHA in the untouched corner of Cardigan Bay on Strumble Head.
3:42 PM - 15 May
We arrived in the dark, so it wasn't until sunrise that the full beauty of our location unfolded.
To model the kit we recruited some active local friends. Sam and Phil who are runners, riders and Lifeguards on our beaches, Josh who we ride mountain bikes with and Laura who cooked all the food for our Rest Less ride.
5am starts, creaky bunk beds, breakfast overlooking the sea, beautiful light, dusty coast paths, rocky headlands, a lighthouse, burning gorse, the Presili mountains, winding back roads, 150 year old woods, wheelies, good food eaten together and photo's showing the beauty of where we work. Our photo shoots are work, but they really don't feel like work.This slideshow is a selection of shots from the photo shoot.
Photgraphed and compiled by Ricky Adam
Music by The Redneck Manifesto
https://vimeo.com/65806412Complicated isn’t clever.
2:35 PM - 10 May
Complicated is just trickery... Smoke and mirrors to fool your eyes.
Bells and whistles to distract you.
Good design isn't about adding more.
Good design is about simplicity.
Every feature has a reason for being.
If it doesn’t need to be there, take it off.
Like we always say, simple works.No Map No Compass - Men's
1:50 PM - 10 May
http://www.howies.co.uk/mens/clothing/t-shirts/no-map-no-compass-french-blue.htmlNo Map No Compass - Women's
1:50 PM - 10 May
http://www.howies.co.uk/womens/womens-clothing/t-shirts/no-map-no-compass-light-grey-marl.htmlRevolution - Women's
1:50 PM - 10 May
http://www.howies.co.uk/womens/womens-clothing/t-shirts/revolution-ebony.htmlLike porridge?
1:28 PM - 10 May
Our friends at Dorset Cereals love it too and have given us a few boxes of their porridge to give away for a few lucky oat lovers who buy a porridge tee this weekend.
http://www.howies.co.uk/brainfood/?p=24936The story of our ride at this years Dyfi Enduro, with pictures and videos.
4:32 PM - 9 May10 Nice Things To Do This Weekend: http://news.howies.co.uk/t/6IA-1GNDL-BFN1Z8310/cr.aspx
3:11 PM - 3 MayThe howies Dyfi Enduro is next weekend. We're already getting excited.
11:05 AM - 26 AprAnother new tee just arrived; Go Where The Roads Don't.
3:38 PM - 25 Apr
Get off the beaten track and see what's beyond the hills.
Mens: http://www.howies.co.uk/mens/clothing/t-shirts/go-where-the-roads-dont-black.html
Womens: http://www.howies.co.uk/womens/womens-clothing/t-shirts/go-where-the-roads-dont-ebony.htmlThat’s the sound of new T-Shirts coming off the printshop carousel and onto the website for the weekend. We heard it might even be a sunny one.
3:07 PM - 18 Apr
Men's: http://www.howies.co.uk/mens/clothing/t-shirts.html Women's: http://www.howies.co.uk/womens/womens-clothing/t-shirts.htmlOur new Outback softshell jackets have just arrived.
1:26 PM - 11 Apr
Made from a Scheoller 3XDRY water-resistant softshell with Merino wool bonded fleece inside - it keeps you dry from the outside, dry from the inside and it dries in a flash.
The jacket's highly breathable and moisture shedding properties are combined with stretchy contoured panels to make movement easier, with two zipped map-sized hand pockets a zip chest pocket with a headphone port, this jacket is perfect for sport, the outdoors and those days when the weather can't make up it's mind. (Most days then).
Available in Licorice and Navy for
Men: http://www.howies.co.uk/mens/clothing/jackets/outback-licorice.html
and Women: http://www.howies.co.uk/womens/womens-clothing/jackets/outback-licorice.htmlWant to ride the Dyfi Enduro? Missed out on a space?
1:22 PM - 11 Apr
Well, we're giving away 3 pairs with Singletrack Mag. Head over to their Facebook page and let them know why you should get a chance to ride the best MTB Enduro in Wales.Images from our brand new run range, launching today.
11:54 AM - 9 Apr
Men's: http://www.howies.co.uk/mens/features/run.html
Women's: http://www.howies.co.uk/womens/features/run.htmlWe bike to work and home again, evening rides and weekend jollies. Getting covered in crap, cuts and grazes and aches and pains.
3:27 PM - 4 Apr
We love it. That's why we do it everyday.
Funny thing is, we've never really got around to making any serious kit for it...Until now.
http://www.howies.co.uk/mens/features/cycle.htmlWhat are you up to for your Easter Breakout?
2:34 PM - 28 Mar
http://www.howies.co.uk/brainfood/?p=24695Whatever the weather this weekend, dress for it and get out in it.
7:24 PM - 22 Mar
When you're home and changed with a cuppa, your pulsing thawing hands, deeply aching thighs, burning cheeks and clear bloodshot eyes will be the reward.
The words of this old nursery rhyme says it all.
Whether the weather be fine,
Or whether the weather be not,
Whether the weather be cold,
Or whether the weather be hot,
We'll weather the weather
Whatever the weather,
Whether we like it or not!Our classic loose fit Drifter jeans are back and updated for Spring 2013.
6:08 PM - 22 Mar
Made from a new 10oz organic denim with added rivets at key stress points for strength and new reinforced pocket bags so that the pockets will last as long as the jean.
With chain-stitched hems that don’t fray, a button fly and dyed in natural indigo.
We’ve made them in in-between sizes too so you can find your perfect pair.
http://www.howies.co.uk/mens/clothing/mens-organic-denim-jeans/drifter-indigo.htmlA tee out this week for our Alex who has smashed 2 lids in as many bike crashes.
4:30 PM - 20 Mar
http://instagram.com/p/XFdYSDwwl-/In the backyard on the rhythm section, brakeless, just jumpin and pumpin.
6:20 PM - 15 Mar
Jumpin and Pumpin men's tee online now: http://www.howies.co.uk/catalog/product/view/id/7938/s/jumpin-and-pumpin-heather/category/147/Remember when you were young, you shone like the sun.
6:19 PM - 15 Mar
Shine on women's tee online now: http://www.howies.co.uk/catalog/product/view/id/7939/s/shine-on-white/category/165/Jump the queue on organic denim.
6:18 PM - 15 Mar
Our new men's Drover 10oz jean just arrived: http://www.howies.co.uk/mens/clothing/mens-organic-denim-jeans/drover-indigo.html
We've only made 150 pairs.New t-shirts just arrived.
10:39 AM - 8 MarWould you say a cyclist has a bigger carbon footprint than a car? http://www.howies.co.uk/brainfood/?p=24627
6:16 PM - 7 MarFresh off the carousel. Printed by hand on our organic cotton tees in our very own printshop.
3:59 PM - 1 MarTomorrow feels like it will be a day where we continue to design and make the best product we can in the most considerate way, for the sports we do.
3:54 PM - 1 Mar
http://www.howies.co.uk/brainfood/?p=24589
























