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Betws Chinos
Slim fit cotton trousers with added stretch for fit. One cargo and one patch pocket on the leg.
Regular Price: £39.00 /
Special Price: £15.00
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Revolution
You'll never get somewhere new if you follow the footsteps of others.
£25.00 -
No Map No Compass
Free from the noise of a busy life heading wherever your heart will take you.
£25.00 -
Tech Tee
Women's seamlessly knitted Merino technical t-shirt with integrated fast-wicking panels.
£39.00
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Tech Tee
Women's seamlessly knitted Merino technical t-shirt with integrated fast-wicking panels.
£39.00 -
Betws Chinos
Slim fit cotton trousers with added stretch for fit. One cargo and one patch pocket on the leg.
Regular Price: £39.00 /
Special Price: £15.00
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Betws Chinos
Slim fit cotton trousers with added stretch for fit. One cargo and one patch pocket on the leg.
Regular Price: £39.00 /
Special Price: £15.00
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Betws Chinos
Slim fit cotton trousers with added stretch for fit. One cargo and one patch pocket on the leg.
Regular Price: £39.00 /
Special Price: £15.00
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Go Where The Roads Don't
Get off the beaten track and see what's beyond the hills.
£25.00 -
Newburg Shirt
Womens brushed Organic Cotton Western-style shirt.
Regular Price: £55.00 /
Special Price: £25.00
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Newburg Shirt
Womens brushed Organic Cotton Western-style shirt.
Regular Price: £55.00 /
Special Price: £25.00
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Porter Dress
Womens raglan sleeve lambswool sweater dress.
Regular Price: £59.00 /
Special Price: £29.00
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Farmington Skirt
Womens organic cotton button fronted skirt.
Regular Price: £39.00 /
Special Price: £12.00
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NBL Classic
Our award winning and best selling base layer. Made from 100% Merino wool. Slim fit. 190gsm.
£55.00 -
NBL Classic
Our award winning and best selling base layer. Made from 100% Merino wool. Slim fit. 190gsm.
£55.00 -
Whistler Jacket
Women's insulated, rip-stop jacket with PrimaLoft® Eco insulation.
Regular Price: £109.00 /
Special Price: £59.00
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Whistler Jacket
Women's insulated, rip-stop jacket with PrimaLoft® Eco insulation.
Regular Price: £109.00 /
Special Price: £59.00
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Ride Like The Wind
Head wherever your legs will take you.
£25.00 -
Work Hard Run Home
The best way to beat the commuter blues.
£25.00 -
Porridge
With fruit, with nuts, with maple syrup or just water, porridge will power you uphill and down dale.
£25.00
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Smile
Resistance is futile.
£25.00 -
Poppit Sands
Pop down to Poppit and paddling in the sea.
£25.00 -
Classic Vail Merino Tee
Mens 100% Merino wool t-shirt, hand printed with the howies logo. Regular fit. 190gsm.
£47.50 -
Vail Merino Tee
Womens regular fit short sleeved t-shirt, made from 100% Merino wool. 190gsm.
£45.00
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Simple Things
It's not all the junk in your life that keeps you happy - it's the simple things.
£25.00 -
Shine On
Remember when you were young, you shone like the sun.
£25.00 -
Classic Reflective
Our classic logo that shows up when you need it to.
£25.00 -
Go Wild
Woodcut print on our new women's tweaked-fit tee.
£25.00
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5 a day
Pop the kettle on, it's time for one of your 5 a day.
£25.00 -
Out There
There's a reason they call it the Great Outdoors.
£25.00 -
Ingrid Vest
Wide strap vest, inspired by old fashioned thermals but in modern fabric.
Regular Price: £25.00 /
Special Price: £9.00
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Ingrid Vest
Wide strap vest, inspired by old fashioned thermals but in modern fabric.
Regular Price: £25.00 /
Special Price: £9.00
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Ingrid Tee
Long sleeve Modal t-shirt, seamlessly knitted with a lace trim on collar, cuffs & hem.
Regular Price: £29.00 /
Special Price: £12.00
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Ingrid Tee
Seamlessly knitted long sleeve t-shirt, lace trim on collar, cuffs & hem.
Regular Price: £29.00 /
Special Price: £12.00
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Ingrid Tee Multipack
Pack of 3 seamlessly knitted long sleeve t-shirts, lace trim on collar, cuffs & hem.
Regular Price: £69.00 /
Special Price: £25.00
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Ingrid Tee Multipack
Pack of 3 seamlessly knitted long sleeve t-shirts, lace trim on collar, cuffs & hem.
Regular Price: £69.00 /
Special Price: £25.00
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Ingrid Vest Multipack
Pack of 3 wide strap vests, inspired by old fashioned thermals but in modern fabric.
Regular Price: £45.00 /
Special Price: £25.00
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Ingrid Vest Multipack
Pack of 3 wide strap vests, inspired by old fashioned thermals but in modern fabric.
Regular Price: £45.00 /
Special Price: £25.00
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Pickle shorts
Indigo soft organic cotton check shorts. Regular fit. Two front scoop pockets, two rear jett pockets. 100% Organic cotton.
Regular Price: £45.00 /
Special Price: £9.00
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Hilary Skirt
Double-faced, wrap over skirt made from soft organic cotton check. Self-tie at waist. Solid inner and check outer. Single patch pocket. 100% Organic cotton.
Regular Price: £45.00 /
Special Price: £15.00
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Aimee
Navy cotton, slim fit capri with two front curved pockets and two rear jett pockets.
Regular Price: £49.00 /
Special Price: £15.00
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Orielton Trousers
Loose fit cargo trousers made from ripstop cotton. Plenty of pockets for bits and pieces, drawcords at the hems and waist.
Regular Price: £69.00 /
Special Price: £15.00
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Warm 49ers Jeans
Womens lined jeans. Relaxed fit for comfort and warmth. 11.5oz Organic denim with flannel lining.
Regular Price: £95.00 /
Special Price: £29.00
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Kim Jean
Womens straight fit jeans. With a higher waist and fitted leg. 11.5oz Stretch Organic denim.
Regular Price: £75.00 /
Special Price: £29.00
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Phoebe Jeans
Womens boyfriend fit bootcut jeans with a looser thigh. 11.5oz Stretch Organic denim.
Regular Price: £75.00 /
Special Price: £29.00
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Lou Jeans
Womens bootcut jeans. Higher waist down to a subtle boot cut. 11.5oz Stretch Organic denim.
Regular Price: £75.00 /
Special Price: £29.00
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Lou Jeans
Womens bootcut jeans. Higher waist down to a subtle boot cut. 11.5oz Stretch Organic denim.
Regular Price: £75.00 /
Special Price: £29.00
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Charlotte Top
Casual tee top made from organic cotton with a melange finish. 97% Organic cotton melange, 3% Recycled Polyester.
Regular Price: £29.00 /
Special Price: £9.00
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Alwen Scoop
Low scoop neck tee. Regular fit. 100% Organic cotton.
Regular Price: £22.50 /
Special Price: £9.00
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Alwen Scoop
Low scoop neck tee. Regular fit. 100% Organic cotton.
Regular Price: £22.50 /
Special Price: £9.00
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Alwen Scoop
Low scoop neck tee. Regular fit. 100% Organic cotton.
Regular Price: £22.50 /
Special Price: £9.00
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pickle playsuit
Indigo organic cotton, sleeveless button-through playsuit with a cinch drawcord waist. 100% Organic cotton.
Regular Price: £89.00 /
Special Price: £9.00
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pickle top
Indigo sleeveless top made from soft organic cotton. Half buttoned placket. 100% Organic cotton.
Regular Price: £49.00 /
Special Price: £9.00
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Rosa Cardigan
Womens long Merino wool cardigan with a subtle pattern all over.
Regular Price: £75.00 /
Special Price: £19.00
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Skye Hoody
Womens Organic Cotton zip-through quilted hoody.
Regular Price: £49.00 /
Special Price: £19.00
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Lozenge Bag
Lightweight shoulder bag with adjustable strap. Made from recycled bottles.
Regular Price: £3.00 /
Special Price: £2.00
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BFJ
Womens Down puffa jacket. Water resistant recycled outer with a 500 fill power.
Regular Price: £165.00 /
Special Price: £69.00
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1057 Book
A book full of bicycle lane photos by Phil Carter captured on a daily commute in Central London.
Regular Price: £10.00 /
Special Price: £2.00
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Beach Towel
Soft organic cotton beach towel, featuring the howies lozenge logo.
Regular Price: £29.00 /
Special Price: £19.00
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Boy's Short Sleeve Tee
Boy's regular fit tee. Made from organic cotton.
Regular Price: £9.00 /
Special Price: £3.00
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Girl's Short Sleeve Tee
Girl's regular fit tee. Made from organic cotton.
Regular Price: £9.00 /
Special Price: £3.00
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Boy's Short Sleeve Tee
Boy's regular fit tee. Made from organic cotton.
Regular Price: £9.00 /
Special Price: £3.00
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Girl's Short Sleeve Tee
Girl's regular fit tee. Made from organic cotton.
Regular Price: £9.00 /
Special Price: £3.00
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Girl's Short Sleeve Tee
Girl's regular fit tee. Made from organic cotton.
Regular Price: £9.00 /
Special Price: £3.00
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Girl's Short Sleeve Tee
Girl's regular fit tee. Made from organic cotton.
Regular Price: £9.00 /
Special Price: £3.00
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Earhart Ventile Jacket
Weatherproof Ventile Cotton jacket. Designed to be worn out.
£279.00 -
Steeler Jeans
Womens new boyfriend fit jeans. Relaxed cut for wearing on the hip. 11.5oz Stretch Organic denim.
£75.00 -
Steeler Jeans
Womens new boyfriend fit jeans. Relaxed cut for wearing on the hip. 11.5oz Stretch Organic denim.
£75.00
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Sherwood Jeans
Womens straight fit jeans. With a higher waist and fitted leg. 11.5oz Stretch Organic denim.
£75.00 -
Sherwood Jeans
Womens straight fit jeans. With a higher waist and fitted leg. 11.5oz Stretch Organic denim.
£75.00 -
Hollie Jeans
Womens skinny fit jeans. Dyed in natural indigo in a new fitted cut. 11.5oz Stretch Organic denim.
£75.00 -
Hollie Jeans
Womens skinny fit jeans in a new fitted cut. Medium washed. 11.5oz Stretch Organic denim.
£75.00
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Hollie Trousers
Womens skinny fit trousers made with soft organic cotton with added stretch for a comfier fit. Dyed in natural indigo.
£55.00 -
Hollie Jeans
Womens skinny fit jeans pre-washed to give you a head start on wearing them in. 11.5oz Stretch Organic denim.
£75.00 -
Hollie Jeans
Womens skinny fit jeans. New fitted cut in black. 11.5oz Stretch Organic denim.
£75.00 -
Barrier Light Jacket
Womens windproof, water resistant soft shell jacket with insulated lining.
£59.00
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Yurt
Womens full-zip hooded Merino wool fleece. Warm and itch-free, it's perfect for after sport. 300gsm.
£120.00 -
NBL Classic Zip
Womens half zip base layer. Made from 100% Merino wool. Slim fit. 190gsm.
£59.00 -
NBL Classic Zip
Womens half zip base layer. Made from 100% Merino wool. Slim fit. 190gsm.
£59.00 -
NBL Classic Zip
Womens half zip base layer. Made from 100% Merino wool. Slim fit. 190gsm.
£59.00
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Stackpole Plain Vest
Women's loose fit plain vest made from soft organic cotton.
£25.00 -
Newgale Striped Vest
Women's organic cotton loose fit stripey vest.
£25.00 -
Caldey Boat Neck Tee
Women's striped loose fit tee with rolled sleeves made from 100% organic cotton.
£29.00 -
Flimston Boat Neck Tee
Women's loose fit tee with rolled sleeves made from soft organic cotton.
£29.00
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Posy Tee
Scoop neck yoga tee with a loose fit and longer back. Moisture wicking and fast drying too.
£29.00 -
Dinas Vest
Double layered yoga vest made with DriRelease Cotton. Wicks away perspiration and dries 4x quicker than normal cotton.
£35.00 -
Group Tee
Fast wicking and quick drying tee with a scooped tail to keep your back covered whilst cycling.
£35.00 -
Rift Running Leggings
Women's seamlessly knitted running leggings with contoured panelling and integrated breathable sections.
£39.00
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Outback Jacket
Scheoller 3XDRY water-resistant soft-shell with Merino wool bonded fleece inside.
£175.00 -
Outback Jacket
Schoeller 3XDRY water-resistant soft-shell with Merino wool bonded fleece inside.
£175.00 -
Barrier Light Jacket
Womens windproof, water resistant soft shell jacket with insulated lining.
£59.00 -
Joga Sweatpants
Women's lightweight sweatpants.
Made from soft, brushed back organic cotton blend.£39.00
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Tufton Crew Sweat
Lightweight crew neck sweat. Made from soft, brushed back organic cotton blend.
£39.00 -
Tufton Crew Sweat
Lightweight crew neck sweat. Made from soft, brushed back organic cotton blend.
£39.00 -
Scout Hooded Sweat
Mid-weight zip-through hooded sweat. Made from soft, brushed back organic cotton.
£49.00 -
Scout Hooded Sweat
Mid-weight zip-through hooded sweat. Made from soft, brushed back organic cotton.
£49.00
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Women's Blank T-Shirt
Women's blank organic cotton tee in our new tweaked ladies fit.
£20.00 -
Women's Blank T-Shirt
Women's blank organic cotton tee in our new tweaked ladies fit.
£20.00 -
Women's Blank T-Shirt
Women's blank organic cotton tee in our new tweaked ladies fit.
£20.00 -
Women's Blank T-shirt
Women's regular fit blank tee. Made from organic cotton.
£20.00
