If you were to go into a clothing factory and have a look around, you’d see the huge amount of wastage that occurs during the manufacture of clothing for all those brands out there.
There’s tonnes of the stuff – cotton off-cuts and scraps all over the factory floor. And you can probably hazard a guess as to what most of them do with it too... that’s right, they bin it and send it all to a landfill site. Good cotton going to waste for no reason.
We wondered what could be done with that old junk material. We figured we should try to make something new with it. So we worked with the factory to fix this.