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The coolest fabric known to man. And sheep.

  • Merino wool is the perfect fabric for active clothing. That's because Merino sheep are smart. In fact, Merino farmers say they are as every bit as clever as their sheep dogs. But then, Merino are no ordinary sheep. The Merino fibre itself is just as smart. It can tell when you're hot. It can tell when you're cold. It can manage your microclimate even if you didn't know you had one. And it's all down to Mother Nature.

    That's because Merino is hygroscopic. That means it can absorb water, or more precisely sweat. And because it can do so in significant amounts, your body can shed more heat when wearing Merino than when you wear a non-hygroscopic man-made base

  • layer. So basically, it keeps you cool when you're hot.

    And it works the other way around too. During cool and damp conditions Merino fibres actually gain heat, so they help to keep you hot when you're cold. These two processes are called absorption and desorption. Man has tried to replicate this intelligence in a fabric but has so far had little success. It could take a while, it took a few thousand years of evolution for the Merino to come up with that. And they are pretty smart. This natural ability to regulate your temperature explains why the Natural Base Layer works so well. Because the Merino is where it is needed most...

  • Next to your skin, so it can work its natural magic. Living proof of this is all the awards and good reviews that it keeps receiving. In one magazine alone (What Mountain Bike) it won three awards, including the overall top award.

    Not bad for a dumb old sheep.

    Smallprint: We source our Merino from the un-polluted southern alps of New Zealand and all howies performance Merino carries the MAPP guarantee for source, process and functionality. Again, a little more expensive, but a little better too.



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  • NBL Classic LS |

    NBL Classic LS

    Long sleeve base layer with a crew neck and raglan sleeves with flatlock seams.
    100% Superfine Merino wool.
    £49.00

  • NBL Classic LS |

    NBL Classic LS

    Long sleeve base layer with a crew neck and raglan sleeves with flatlock seams.
    100% Superfine Merino wool.
    £49.00

  • NBL Classic LS |

    NBL Classic LS

    Long sleeve base layer with a crew neck and raglan sleeves with flatlock seams.
    100% Superfine Merino wool.
    £49.00

  • NBL Classic LS Zip |

    NBL Classic LS Zip

    Long sleeve base layer, high fitted collar with zip to chest bone and longer back length.
    100% Superfine Merino wool.
    £59.00

  • NBL Classic LS Zip |

    NBL Classic LS Zip

    Long sleeve base layer, high fitted collar with zip to chest bone and longer back length.
    100% Superfine Merino wool.
    £59.00

  • NBL Classic LS Zip |

    NBL Classic LS Zip

    Long sleeve base layer, high fitted collar with zip to chest bone and longer back length.
    100% Superfine Merino wool.
    £59.00

  • NBL Hooded |

    NBL Hooded

    Long sleeve base layer with a fitted hood. Relaxed hood opening with wrap across collar.
    100% Superfine merino wool.
    £59.00

  • NBL Hooded |

    NBL Hooded

    Long sleeve base layer with a fitted hood. Relaxed hood opening with wrap across collar.
    100% Superfine merino wool.
    £59.00

  • NBL Hooded |

    NBL Hooded

    Long sleeve base layer with a fitted hood. Relaxed hood opening with wrap across collar.
    100% Superfine merino wool.
    £59.00

  • NBL Light LS |

    NBL Light LS

    Long sleeve lightweight base layer in itch-free, odour-resistant Merino wool. Active cut.
    100% Superfine Merino wool.
    £45.00

  • NBL Light LS |

    NBL Light LS

    Long sleeve lightweight base layer in itch-free, odour-resistant Merino wool. Active cut.
    100% Superfine Merino wool.
    £45.00

  • NBL Light LS |

    NBL Light LS

    Long sleeve lightweight base layer in itch-free, odour-resistant Merino wool. Active cut.
    100% Superfine Merino wool.
    £45.00

  • NBL Light LS |

    NBL Light LS

    Long sleeve lightweight base layer in itch-free, odour-resistant Merino wool. Active cut.
    100% Superfine Merino wool.
    £45.00

  • Yurt |

    Yurt

    A milled wool fleece, made in the same style as last year's Yurt but updated with new colours.
    100% Merino wool.
    £120.00

  • Yurt |

    Yurt

    A milled wool fleece, made in the same style as last year's Yurt but updated with new colours.
    100% Merino wool.
    £120.00

  • Yurt |

    Yurt

    A milled wool fleece, made in the same style as last year's Yurt but updated with new colours.
    100% Merino wool.
    £120.00

  • Rhian Henley |

    Rhian Henley

    Long sleeve henley top with a subtle holey pattern.
    91.2% Merino wool, 8.8% polyester.
    £55.00

  • Rhian Henley |

    Rhian Henley

    Long sleeve henley top with a subtle holey pattern.
    91.2% Merino wool, 8.8% polyester.
    £55.00

  • Rhian Henley |

    Rhian Henley

    Long sleeve henley top with a subtle holey pattern.
    91.2% Merino wool, 8.8% polyester.
    £55.00

  • Rhian Long John |

    Rhian Long John

    Full length leggings with a subtle holey pattern.
    91.2% Merino wool, 8.8% polyester.
    £49.00

  • Rhian Long John |

    Rhian Long John

    Full length leggings with a subtle holey pattern.
    91.2% Merino wool, 8.8% polyester.
    £49.00

  • Rhian Long John |

    Rhian Long John

    Full length leggings with a subtle holey pattern.
    91.2% Merino wool, 8.8% polyester.
    £49.00

Men's winter jackets
Men's winter jacket
Women's winter jackets
Womens winter jacket


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