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The geeky amongst you may have noticed our new custom typeface, designed by Phil Carter and the other good people at Carter Wong Design.
We challenged them to design a bespoke headline font for us. One with a unique hand, which would help us tell our story. A typeface that would giveus a point of difference and a level of ownership greater than Helveticacould ever offer.
Aware that nothing good ever comes easy, Phil and his team invested over162 work hours in designing and refining a typeface for us, cleverly madefrom the wood of a wind-fallen local chestnut tree and christened 'Castan'(Welsh for Chestnut).
Complete with woodgrain and cracks, they have given us is a distinctivehand-chiselled typeface, which captures beautifully our slightly wonkycharacter and soul.
And by using nature itself to lovingly craft the letterforms, Phil has allowedour unpolished personality to show through in the grain.
It's an enduring classic that will stand the test of time.Just like that old chestnut tree.
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