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howies is a small company owned and run by its employees. We are on a mission to run the most ethical and environmentally responsable business we can. We know that all businesses have a footprint, but we are steadily working to understand the impact we have on the world and to find ways to reduce it.
We believe that making high quality, long lasting garments is one of the best things we can do to help combat waste. The longer your clothes last, the longer it takes before they end up needing to be replaced, recycled or thrown away. We’re very proud that our stuff lasts a long time and often hear from customers who have been wearing pieces of our clothing for many, many years.

Back in 1999 we started making all our t-shirts from eco-friendly organic cotton in order to reduce the use of chemicals in the production process and this now extends across our whole range, including jeans, shirts and much more. We also use as many natural fibres as possible in our technical range. Our natural Merino wool base layers are unmatched for performance and need fewer washes than artificial alternatives, again reducing their environmental impact.

In the last year we have completely stopped using any waterproof membranes or DWR coatings which contain PFCs, chemicals which are potentially harmful to delecate ecological systems. We're one of the first brands to achieve this milestone and we will continue to pioneer the use of lower-impact options for our waterproof styles.

At howies we continually work to improve our products, reduce their impact on the environment and inspire others to do the same.